Blockchain is currently disrupting many industries — but this isn’t a bad thing. The successful advancement of this technology can impact our daily lives far beyond just the financial world. Customer demands evolve with each passing year making it vital that changes are made within every industry. No one likes for things to be stagnant. It’s not good for the health of an industry, as consumers will simply move on to something faster, smarter or more efficient.

Industries Blockchain Will Disrupt

Advertising

Online advertising is quite unstable due to various issues that have plagued the industry since the earliest days of the internet. As more and more users choose to use adblocking software, engaging with advertisements is at record low numbers, and the advertising industry is at a loss for ways to win this battle. On top of that, consumers are given “free” access to online giants like Facebook and Google who turn around and sell that data to advertisers. Those internet giants make a mint while consumers give up more and more of their privacy without a stake in the game.

Blockchain technology has the opportunity to step in and level the playing field for advertisers and consumers. Companies like BitClave are disrupting the system by connecting advertisers with consumers directly. BitClave is a private blockchain backed search engine where consumers can search freely without the fear of giving up their data along the way. Consumers decide who gets access to their data and are paid each time a business uses it to make them a personalized offer.

Communication

Communication is the lifeblood of business. Email, text, phone and chat just scratch the surface of today’s channels and businesses are always looking for the most efficient and secure way to communicate. Tools ranging from Outlook to Facebook Messenger are some of the newest ways businesses can communicate internally and with customers. Lack of efficiency and security are becoming more apparent as hackers continue to attack businesses to obtain private information.

Our communications across the web are monitored and can be hacked relatively easily which can amount to minor annoyances or devastating consequences. The blockchain is being applied to communications in ways that promise to disrupt the entire industry. Messagine platform Telegram works a lot like Slack but uses blockchain to encrypt all communications. They even offer the ability for messages to self-destruct to ensure they are never seen. The company is planning to raise $1.2 billion  in its ICO and has secured investment from some of the largest venture firms like Benchmark, Sequoia Capital and Kleiner Perkins Caufield & Byers.

Healthcare

Healthcare can also feel the effects of blockchain. The process of transferring patient data and electronic health records is a contested system. A lot of criticism surrounds the systems in place and many feel the time consuming ways of recording the data takes away from time that could be spent with patients. A variety of security risks also make it cumbersome for hospitals to share information, and doctors are often unable to access medical records without them being sent to their office.

Counterfeit drugs are also a worldwide problem for pharmaceutical companies, hospitals and most importantly patients. In 2013, 8,000 patients in a remote Himalayan hospital died over a five year period due to an antibiotic used to prevent infection after surgery. After officials investigated the occurrence they found the antibiotic being used has no active ingredients. In other words, the drug was a fake.

Blockchain technology is disrupting the current system that so easily can be manipulated to allow these counterfeit drugs into the marketplace. Companies like FarmaTrust are offering pharmaceutical companies, governments and the public an efficient and secure global tracking system for drugs that is backed by blockchain and AI. FarmaTrust CEO, Raja Sharif, explains, “This project is a great multinational collaboration to mix blockchain and other emerging technologies to secure and optimize the pharmaceutical supply chain. Mongolia is a great starting point. With a population of just 3 million, tracking and implementation can quickly scale on the national level. Mongolia is also important as a strategic middle point between Russia and China, two countries that have experienced large amounts of counterfeit medicine in the past.”

This is a contributed article by Sundar Pichai, CEO of Google. A version of the essay was originally published on NBCNews.com.

Tune in to MSNBC Friday, January 19, at 7 pm PT/10 pm ET to see Pichai and YouTube CEO Susan Wojcicki onstage in San Francisco with Recode executive editor and co-founder Kara Swisher and MSNBC’s Ari Melber in a special town hall, “Revolution: Google and YouTube Changing the World.”

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It’s clear that people need more options to thrive in the digital world. The next generation of workers will depend on how we evolve education and tech in the coming years.

When you think of how to help our workforce thrive and find opportunities in the digital world, the first word that often comes to mind is “code.” Nearly every digital-skills program over the past decade has focused on computer science, with a lot of emphasis on young students. Coding, of course, is vital and a core skill for America to invest in. Google has focused resources and employee time helping people from all backgrounds to code — from helping introduce students to the basics, to offering 10,000 free Udacity courses in coding for apps, to training other businesses in how to become experts in programming artificial intelligence. All of this will help meet the growing need for workers who can write the software that will power everyone’s businesses. And it will help countless people more move into in-demand, high paying careers.

But the focus on code has left a potentially bigger opportunity largely unexplored. In the past, people were educated and learned job skills, and that was enough for a lifetime. Now, with technology changing rapidly and new job areas emerging and transforming constantly, that’s no longer the case. We need to focus on making lightweight, continuous education widely available. This is just as crucial to making sure that everyone can find opportunities in the future workplace.

There are two areas that are relevant here. The first is around basic digital skills training. An office admin, for example, now needs to use online programs to run budgets, scheduling, accounting and more. While digital technology should be empowering people, it can often alienate them from their own jobs.

Jobs in the U.S. requiring “medium-digital” skills in America have grown from 40 percent of jobs in 2002 to 48 percent of jobs in 2016.

 

Some of these skills didn’t exist five years ago, yet workers are today expected to have them. A recent report by the Brookings Institute says that jobs in the US requiring “medium-digital” skills in America have grown from 40 percent of jobs in 2002 to 48 percent of jobs in 2016.

The digital skills necessary to do these jobs are far easier to learn than code, and should be easier to deliver at scale. For example, we rolled out a “Grow with Google” program, and partnered with Goodwill last year to incorporate digital skills training into its already amazing training infrastructure for job seekers. One trainee spoke of the value of her own experiences. “Before I learned digital skills, I felt unsure of myself,” she says. “Now I feel confident. You have to feel confident in what you do in order to be successful and move on in life.”

Through these trainings, people learn about using technology to research, to plan events, analyze data and more. They don’t require a formal degree or certificate. We think there’s great scope to expand this model, and teach hard and soft skills that can empower a workforce that has access to constant, accredited learning opportunities as job requirements change.

Second, we have a huge opportunity to rethink training for jobs that are core to the digital economy, but that don’t require coding. IT support is a clear opportunity, here. Just as anyone has a clear path to becoming an auto mechanic, we need a similar path to the 150,000 open positions for IT support, in which people maintain the machines and software that underpin technology services. Yet no training today efficiently connects people to that opportunity.

We learned this ourselves through an IT-support apprenticeship program we offered, with the Bay Area’s Year Up job-training program. Over 90 percent of the young adults met or exceed Google’s expectations as apprentices, but we noticed they didn’t return to apply for full-time jobs. It turned out that the standard, two-year computer science degree cost too much time and money, teaching skills that those former apprentices simply didn’t need to start their careers.

We should make sure that the next generation of jobs are good jobs, in every sense.

So we developed, and just announced, a new IT certificate program alongside Coursera that’s far more focused and flexible. We believe in just 8 to 12 months, it teaches everything you need to be an IT support technician. IT support jobs are predicted to grow by 10 percent from 2016 to 2026, faster than most other occupations the government tracks. We’re giving 10,000 people free access to the course and will connect graduates to job opportunities at places like Bank of America, Walmart, Sprint, GE Digital, Infosys, TEKSystems, and the University of Pittsburgh Medical Center — as well as Google. If the program works, the payoff will be substantial. The median annual wage for IT support is close to the median salary in America.

You can imagine this lightweight, focused model being applied to other tech-related jobs of the future: Robust certification programs for project management, delivery fleet operation, and other jobs no one can imagine today, but that will be obvious — and ubiquitous — in five years’ time.

Moving beyond code and intensive degrees to these constant, lightweight and ubiquitous forms of education will take resources and experimentation. But that effort should help close today’s skills gaps, while making sure future skills gaps don’t open. That’s part of the reason Google has invested $1 billion over five years to help find new approaches to connect people to opportunities at work and help small and medium businesses everywhere grow in the digital economy.

We should make sure that the next generation of jobs are good jobs, in every sense. Rather than thinking of education as the opening act, we need to make sure it’s a constant, natural and simple act across life — with lightweight, flexible courses, skills and programs available to everyone.

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