Are you looking to use social media in your business, but you’re not sure where to start? If so, you’re not alone. Many businesses are aware of the power and potential of marketing using social media, but few know how to actually do it successfully. Perhaps you’ve also asked yourself some of the following questions: What social media channels should my business join? How often ...
Many organisations are focused on the EU General Data Protection Regulation(GDPR), but this May sees another EU legislation coming into effect: the Directive on security of network and information systems (NIS Directive). In the UK, the NIS Directive applies to operators of essential services (OES) and digital service providers (DSPs) involved in: Drinking water supply ...
Today, digital trends seem to be fashionably altering too rapidly to keep pace with. What's not keeping up is an organization's agility to adapt. Social platforms have made it imperative for marketers to be the first or be scrolled out and in the fusillade of messaging, a consumer trolls down any that is not unique or irrelevant. 10 important trends will define the marketing framework ...
The rise of the digital era and especially, digital natives has revolutionized the way we communicate with each other and also, the way we do business. Why would B2B marketing be any different? With digital, B2B marketing can be more targeted and savvy marketers are improving their ROI on their marketing plans. However, to be successful in this digital age, B2B marketers need to ...
I think we can all agree that it is ethically suspect to lie about the size, location, or even existence of your house. Or steal other people's photos. Or solicit freebies without offering anything in return. And yet, I have to admit that I've done all these things. I have done things that would make even the most social-media-addicted teenager blush. I have bought followers and ...
