The rise of the digital era and especially, digital natives has revolutionized the way we communicate with each other and also, the way we do business. Why would B2B marketing be any different? With digital, B2B marketing can be more targeted and savvy marketers are improving their ROI on their marketing plans. However, to be successful in this digital age, B2B marketers need to ...
The marketing landscape is more diverse than ever before, with marketing strategies spanning multiple channels. To stay relevant, you must conduct marketing audits from time to time. With so many tasks to execute, you might be walking a fine line and making a few (or several) blunders. At Betaout, we've learned that these mistakes can cost you time and money you don't ...
Digital marketing hasn’t seen any major shifts in a while. Sure, we had to optimize our websites for mobile user experience, tweak SEO a little as the algorithm gods required and make a few other minor changes. Social media has been booming, too -- but nothing very thought-provoking. This new year is bound to be a different story, and we can’t sit around and wait. Look at ...
Blockchain is currently disrupting many industries — but this isn’t a bad thing. The successful advancement of this technology can impact our daily lives far beyond just the financial world. Customer demands evolve with each passing year making it vital that changes are made within every industry. No one likes for things to be stagnant. It’s not good for the health of ...
Perhaps one of the biggest hurdles of social media for brands is the pressure to “keep up.” Platforms come and go. User behavior changes. As a result, the way brands approach social media has to change too. Heck, looking at a guide on how to “dominate” Facebook from 2010 feels like reading hieroglyphics today. Rewind back to as recently as 2017. Consider how much the social ...
