Digital marketing platforms quick guide

Digital marketing platforms success factors

It's important to evaluate emerging digital marketing platforms carefully since it's impossible for most companies to invest in everything and use it well for marketing.

So evaluating new platform options is important. Typical issues to review include:

• Current and predicted future levels of customer adoption
• Competitor use and plans for new platforms
• Revenue forecast for each channel based on sales-predictions or ad revenue
• How use of new platforms can change brand-perception
• Cost of implementation of new platforms and repurposing content for these platforms
• Overall cost-benefit

Digital marketing platforms definition

Different people prefer to access digital media differently. Video marketing is the main platform we cover in this channel.

 

1. Hubspot

Hubspot is the first inbound marketing software that provides all the tools you need to improve and manage your online marketing strategy. Hubspot allows professionals to:

• Attract leads by creating blog posts, infographics, ebooks, and videos that are engaging. It also helps you to optimize and share them on social media.

• Convert leads by setting up converting landing pages and CTA buttons.

• Collect information about your new customers to gain the loyalty of your buyers.

 

 

2. Exacttarget

Now part of Salesforce, Exacttarget integrates many tools to manage digital marketing strategies. The aim of ExactTarget services is to improve and make relationships easier between brands and consumers. Emailing, mobile, social, web, marketing automation, data and analytics, platform; thanks to this multi-channel approach, ExactTarget  is one of the favorite online marketing platform.

 

3. Marketo

Marketo is a great marketing automation software. Thanks to its many applications and solutions, Marketo helps you to save time and to make multi-channel campaigns. This software is made for flexible online marketing strategies. It is easy to use, modern and powerful, this is why many online marketing professionals use it.

 

4. Marin Software

Marin Software is an all integrated online marketing platform specialized in online advertising management. Marin Software offers complete solutions to win revenue online. Paid search, display advertising, social advertising as well as mobile advertising, this software was made to improve your websites’ ROI.

5. Vocus

Who has never heard of Vocus? This online marketing platform is a simplified inbound marketing software. Thanks to its marketing and PR software, Vocus delivers marketing success. Its solutions allow businesses to develop and manage their online visibility and attract new clients.

6. Raventools

Another full stack marketing software called: Raven Tools. Raven Tools is an online marketing platform that uses four levers of online marketing: SEO, social media, content marketing, and PPC. Raven Tools allows businesses to manage and make complete reports.

7. Webceo

Web CEO is one of the best SEO software for your SEO campaigns reports. Web CEO lets you search for keywords, optimize websites, and monitor performances. This software can automate SEO operations and make it easier for teamwork. Moreover, Web CEO’s B2B solution helps your business to add value to your CMS and to become their exclusive partner with a great white label option.

8. Ginzametrics

Ginzametrics helps you to find and optimize keywords that fit your websites and that improve your organic traffic. Its complete dashboard let’s you monitor search, content and social data to get recommendations. More than a SEO software, Ginzametrics is made to drive search and content ROI.

9. SEMrush

This SEO software is used by professionals to analyze keywords competition. By comparing traffic websites, checking ranked keywords, SEMrush gives many useful data for your SEO strategy. These functionalities can complete other information that you get from Google tools, such as Google keyword planner, Google Analytics or Google Webmaster Tool; by getting related keywords, monthly research volume and figures about your organic keywords.

10. DOZ

(Disclaimer, I’m working at DOZ
How can I not mention DOZ! Our online marketing platform is building something unique to help websites to grow their organic audience and reach new international markets.  Thanks to the curation of web marketers, DOZ is able to deliver ROI oriented campaigns  with a focus on Search Engines, Social Media and Content Marketing. DOZ also brings high transparency to online marketing by allowing its clients to access every single task composing a campaign.

Here is list top 10 Tech News Websites

1. Techcrunch.com:

The website caters to the tech enthusiasts. It provides all the information related to new technology and new gadgets. It also reviews new internet portals and products. It provides the information on latest apps as well, like WhatsApp, etc. The services, events and products launched by various Giants in the market like Dell, Microsoft, Apple, etc. are covered extensively.

2. Thenextweb.com:

With more than 7 million monthly visits this website is a real gem for technical geeks. The business and culture related to new technology is discussed in detail on this website. The appealing part is the focus on the next generation gadgets as well.

It provides the latest news on games, software, designer assets, web services and gadgets launched in the market. There is a comprehensive coverage of the lifestyle products as well. These features enable the website to attract around 10 million page views per month.

3. Wired.com:

The website stands out from the rest because of its exhaustive and extensive coverage of technical news reports. The future trends in technology are discussed in detail. It apprises its users with latest news about new gadgets, security devices, video series, science and entertainment. What’s engrossing and fascinating is its venture webmonkey.com. This foray of the website is a paradise for web developers and web designers because of the valuable information they get.

4. Tech2.com:

This website is an endeavour of Network18. It is prominently liked for its amazing assortment of videos, photos and podcasts about the latest technology. Its reviews on new gadgets like mobile, home theatres, tablets, laptops and gaming devices are equally enlightening. Its amazing feature of “How to Tab” teaches some incredible things. The site is also among the best as it compares various websites and new gadgets comprehensively.

5. Gizmodo.com:

The gadget lovers simply cannot miss the temptation of visiting this website several times a day. This is because the website provides the best guide for gadgets. It displays the latest news for Apple ios, android and windows operating system. This website is the ultimate stop for gadget lovers. All the latest gadget launches including Smartphone’s, Tablets, Cameras, iphone, etc. are discussed.

Further, the reviews on the products launched equip an individual to choose the best product according to his requirements. The news on software launched and their function enhances the technical knowledge immensely. All this fully satiates the gadget nerds looking for up-to-date technical information

6. Cnet.com:

Cnet.com ensures to create an enlightened society. It offers news on a wide range of technological products including computer, mobile, photography, security, tech culture, tech industry, internet, Google, Apple, Microsoft, etc. The website offers well-researched news articles which are edifying and educational.

The section on video has a far-reaching appeal and is liked by a lot of people. This is because of the lucid explanation the video provides about the various products and trends. Videos on various topics like latest news and products of Apple, Face book, iphone, etc. are very beneficial and keep the people well adept with the latest trends and products available in the market.

7. Mashable.com:

With more than six million social media followers the website is a dreamland for tech enthusiasts. It provides the ultimate bliss for the tech aficionados. It has an incredible array of dazzling videos about the latest technology including various applications, software, design, etc. It provides all the vital and latest resources, news and information related to technical advancements.

Its popularity can be gauged from the fact that it has more than 20 million unique visits till date.

8. Theverge.com:

The website is particularly paramount for its insightful and meticulous reviews about new products launched in the market. The website is an epitome of earnest endeavour towards enlightening the society.

The product information provided is precise. The website has a matchless for its contribution towards the betterment of the society. The reports it offers on how the technology affects the society are distinctive and outstanding.

9. Digitaltrends.com:

The slogan of the website “upgrade your lifestyle” unmistakably unveils the motto and goal of the website. The website aims at apprising people with the latest state of the art technology in vogue. Its extensive information on a wide range of products is mind-boggling.

The website covers breaking news for mobiles, gaming devices, home theatres, computers, laptops and lifestyle products. There is plenty to know about cars, music and photography. Moreover, its coverage of news for apple and its products is simply startling. The best iphone applications are covered on the website. There is a plenty of information which one can amass by visiting this website.

10. Techradar.com:

The website is useful for its thorough and far-reaching coverage of newly released mobiles, laptops and tablets. It has a unique feature of rating tablets and mobiles. The rating is done after a detailed research and the results are thus very helpful when it comes to choosing the best.

Anyone who is looking to buy new mobile phone or a tablet can visit the website to see the ratings. The ratings are done on the basis of experience of the users and their reviews.

It also provides the latest news for operating systems based on android. The availability of the latest apps, and their features is discussed in detail.

Besides this, there is a lot of information for car lovers. It gives a detail description about the technology added to the modern day cars. It gives a comparison of various features of the technology used in cars presently. This goes a long way in ensuring that one buys the best suitable car for himself.

All credit for this data is goes to mr Jitendra Vaswani  http://www.bloggersideas.com/

 

In such a competitive e-commerce environment, it’s not enough to just place your products on a market such as Amazon and wait for sales. You must make sure that you’ve done all that you can to reach your potential customer. In order to do so, you first need to understand the needs and demands of your future customers. This is no easy task, but luckily there are a lot of Amazon keyword tools out there that can assist Amazon sellers in understanding who their buyers are.

By using Amazon keyword tools it will enable you to put into action a marketing strategy based on real demographic data, which will attract a large number of customers to your product. Spending weeks or months researching keywords and optimizing your Amazon entries will improve the visibility of your products and increase sales. Let’s have a look at some of the best Amazon keyword tools currently available on the market, which can help you gain insight into the latest trends on Amazon.

1. AmzSuite

 

Ranking: 1/10

The software enables sellers to find the best selling products and see the data within Best Sellers, Hot New Releases, and Top Rated features. What’s more, over 67,200 categories for Amazon US and UK are built into the software, which means that keeping up with the latest trends on Amazon is easy with AmaSuite. This remarkable Amazon keyword tool can be purchased for just $197 and is probably best suited for large businesses and highly trained SEO professionals, who know how to exploit the full potential of such a powerful Amazon keyword tool.

2. Kparser

 

Ranking: 2/10

This keyword suggestion tool offers a professional level of service to all sellers who want to improve the performance of their products on Amazon. Kparser provides better service than its competitors to Amazon sellers for two main reasons. The first feature that differentiates Kparser from other Amazon keyword tools is the quality of gathered results because it utilizes advanced filters. The second feature is the speed of the process, which enables its users to sort and group the results with a few simple clicks. It does, however, lack the power of more advanced keyword tools such as AmaSuite or Helium 10.

3. MerchantWords

 

Ranking: 3/10

With more than 170 million keywords in the database, MerchantWords is one of the leading keyword tools currently available to entrepreneurs who want to increase the sales of their products on Amazon. Amazon sellers can generate keyword phrases specific to their products, based on the information provided by MerchantWords. This Amazon keyword tool is perfect for less experienced Amazon sellers because it doesn’t require you to be a seasoned SEO professional in order to use it, and yet sellers can gain access to valuable keywords that will help them improve sales on Amazon.

4. KeywordInspector

 

Ranking: 4/10

This online platform offers a number of possibilities to its members, including the Trending Keyword Search option. This feature enables members to check the top new keywords on a daily or weekly basis. Indexation Tester and Reverse ASIN features guarantee that your Amazon products will always be perfectly optimized to reach the highest amount of buyers. The services provided by KeywordInspector are not free, and in order to use them members must either buy credits for the tool they want to utilize or buy a monthly subscription for the tool they need.

5. Keyword Tool

 

Ranking: 5/10

Visitors of this easy to use keyword search tool can effortlessly switch between Google, AppStore or Amazon tabs to quickly get the best keywords for their products. Amazon sellers who would like to have access to more advanced features will certainly benefit from the Keyword Tool Pro For Amazon option. The Autocomplete feature can help sellers to come up with as much as ten keyword suggestions in a single search, but features like monitoring the highest ranking keywords remain out of reach for users of this Amazon keyword tool.

6. Keyword Tool Dominator

 

Ranking: 6/10

The fact that more than 15,000 owners actively use Keyword Tool Dominator shows just how powerful this keyword tool is. Users can choose between Google, Amazon or YouTube keyword tools among many others depending on their needs. The Autocomplete database offers keyword information made by real users, which makes this app a perfect choice for all sellers who rely on accurate information. Even though creating a Keyword Tool Dominator account is free, purchasing the Amazon Keyword Tool package costs $49.99 and the app lacks the power of some more advanced Amazon keyword tool software.

7. Google Keyword Planner

 

Ranking: 7/10

Google AdWords is a powerful advertising tool, which can provide you with the data necessary to boost sales of your Amazon products. The Google Keyword Planner is just one of the many free features offered by Google AdWords. Monitor and compare keywords trends with Google Keyword Planner to anticipate daily product tendencies, but also be prepared to have to learn new things constantly. Google Keyword Planner monitors keywords from Google search engine, however, and using it to search for the best keywords for the Amazon  may not be effective.

8. Sonar

 

Ranking: 8/10

This Google Chrome Extension will provide you with keyword suggestions based on search queries made by real Amazon users. A simple search for the best keywords for Amazon products through Sonar will provide sellers with the keywords they need to include in their campaigns. Although a single search will provide the best keywords for Amazon products, sellers shouldn’t rely on Sonar to provide them with the tools necessary to analyze the data. The Google Chrome Extension is free and it is perhaps best suited for Amazon sellers who are learning the ropes of the trade.

9. Scientific Seller

 

Ranking: 9/10

This free and easy to use online platform isn’t like other Amazon keyword tools because its focus isn’t on speed. Instead, Scientific Seller is more concerned with the relevance and quality of the data it provides. For this reason, keyword searches may take all night while Free Amazon Keyword Tool searches further and further from the seed word. Scientific Seller only provides keyword options for Amazon, but its users must be patient since they can’t rely on its ability to deliver the data fast.

10. SEO Chat

 

Ranking: 10/10

SEO Chat is a great place to learn. The Forum and Articles sections offer unlimited sources of information about SEO and all other related subjects. In the Free SEO Tools section, Amazon entrepreneurs can find a wide range of keyword tools that will help them improve the sales of their products on Amazon. SEO Chat provides data from Bing, Amazon, Google, and YouTube, but advertisers with more advanced demands woukd be better off with a more powerful Amazon keyword tool that offers more options.

Conclusion

E-Commerce is becoming an increasingly central part of the world’s economy and having a strategy that will make you successful is more important than ever. Each of the Amazon keyword tools we presented in this article can help you gather the information you need to create a business strategy that will boost the sales of your products. Every keyword tool has its specific features, however, that enable users to check different parameters. Choosing an Amazon keyword tool that best suits your needs is perhaps the best way to find the right tool for boosting your Amazon sales.