Technology has taken over the world and our lives. Things are now very different from how they previously were. Now, we have become very dependent on technology and that too without realizing it.Technology has evolved too. It has become more immersive, user-friendly, and smart. Where once humans were a necessary element to keep machines running, Data Science and Machine Learning are making machines smarter. Just look at self-driving cars.

 

However, what is Machine Learning? Machine Learning is the in-depth study of statistical models and algorithms that are used by computer systems so they can carry out a specific task. All of this is done by using only inference and patterns instead of anyexplicit instructions.Machine Learning is considered to be a subset of AI (artificial intelligence). However, it isn’t exactly like AI.

 

Timeline of the Era

Machine Learning has been around for a long, long time. Way before many of us were born. Although when we think about AI or Machine Learning, robots automatically come to mind. Yet, MA and AI are not just about that. There is a lot more to it. AI has been integrated with other technologies to make them more adaptive, intelligent, and perceptive. Nonetheless, how did all of this come about?

 

Let’s have a look at the era in which Machine Learning was introduced, also called as the era of innovation, to learn more about the milestones of MA.

1950s

·         IBM’s Arthur Samuel developed the first computer game program in the 1950s.

·         In 1952, Arthur Samuel coined the phrase 'Machine Learning.'

·         Frank Rosenblatt combined Arthur Samuel’s Machine Learning with Donald Hebb’s model of brain cell interaction to form the Perceptron.

1960s

More layers were discovered in the Perceptron, so it would offer the higher processing power, which led to the back propagation and feed forward neural networks.

1970s

A period of reduced funding in AI called ‘AI Winter’was caused.

1980s

A resurgence was witnessed in Machine Learning after the rediscovery of backpropagation.

1990s

·         It was the golden era for Machine Learning.

·         Multiple developments were made in the technology, algorithm, and hardware.

·         Machine Learning shifted to a data-driven approach from a knowledge-driven approach.

2000s

Several contributions were made in the field of Machine Learning and Artificial Intelligence, including Deep Learning, which now saw commercial use.

2010s

Machine Learning received much publicity and is now widely used in software services.

 

All the information above showcases the timeline of the era of innovation for Machine Learning. During this era, there were various developments, innovations, and breakthroughs in the field of Machine Learning. There is more to it, but now it is time to move on towards its usage in the real world, to help understand that firstly Machine Learning is different from Artificial Intelligence; secondly how Machine Learning can be leveraged in business.

Integration In Industries

Machine Learning and Artificial Intelligence have become part of many technologies and industries. They immersed themselves deeply into various processes, and as a result, offer multiple benefits. Below is a list of all the sectors that are relevant to Computer Learning and how this concept can benefit businesses.

 

Let’s look at Artificial Intelligence on the whole to learn more about its contributions to various industries and how AI is changing lives.

Manufacture

A number of processes have become automated in the manufacturing process. Where once machines had reduced the need for workers, they will soon replace the labor forcefully.

Artificial intelligence (AI) in the manufacturing market in 2018 valued to be around USD 1.1 billion. By 2025, it is expected to reach around USD 18.5 billion. (Source: Zion Market Research)

Healthcare

Machine Learning is flourishing in the healthcare sectorthrough sensors and wearable devices that use data to evaluate patients’ health. In 2017, around 7 million Americans were using wearable tech to monitor their vital signs with the help of digital health platforms.

AI has made its way into the hospital system, and diagnostics, but very soon, robot arms might be seen performing surgeries on people.

Artificial intelligence (AI) in the healthcare industry in 2018 valued at around USD 1.4 billion. By 2025, it is expected to reach around. (Source: Zion Market Research)

Gaming

Artificial Intelligence has also immersed itself into gaming, and we are not just referring to the computer-generated opponents seen in combat games.

“The only similarity Machine Learning has to Artificial Intelligence is that both are smart technologies.” – Joe Nast (Writer, crowdwriter)

Processes Get Easy Through Machine Learning

Now let’s have a look at all the sectors that have integrated Machine Learning into their processes.

Financial Services

Banks, along with other financial institutions, utilize Machine Learning for a number of reasons including:

·         To prevent any kind of fraud

·         Identify insights into data such as investment opportunities

·         Identify vulnerabilities using cyber-surveillance

·         Pinpoint clients that have high-risk profiles

Retail Industry

Machine Learning is being used to gather, analyze, and make use of data where people can personalize their shopping experience. Machine Learning capabilities provide online shoppers with personalized product recommendations. Meanwhile, it also includes coupons, pricing, and other incentives.

More than 28% of retailers are integrating Artificial Intelligence/Machine Learning solutions into their business, which is seven times more than the number of retailers in 2016. (Source: Google Trends)

Automotive

Big Data analytics and Machine Learning are being used by the automotive industry to improve operations, customer experience, and marketing. Predictive analytics allows manufacturers to share and monitor critical information about potential parts and vehicular failures. Also, it helps identify patterns and trends from large datasets.

In 2018, a 3% marginal increase was seen in the number of companies deploying AI at scale in the industry. (Source: Accelerating Automotive’s AI Transformation, Capgemini)

Government Agencies

Government agencies use Machine Learning to deliver utilities andpublic safety because they consist of multiple sources of data, whichneeds to be mined. This analyzed data can be used to identify ways of saving money, increasing efficiency, minimizing identity theft, and detecting fraud.

Transportation

Machine Learning’s modeling aspects and data analysiscapabilities are utilized bypublic transportation, delivery companies, and other transportation businesses.Analyzing the data can help identify trends and patterns to predict problems in increasing profitability and making routes more efficient.

AI is expected to reach 3.5 billion dollars in the transportation market by 2023. (Source: P&S Intelligence)

Oil & Gas Industries

Machine Learning can be used in business operations to translate data sets into insights and to collect large volumes of information and translate data sets into actionable insights. This can, in turn, reduce costs, improve safety, save time, and boost efficiencies.

AI in the oil and gas sectoris expected togrow to $2.85 billion by 2022. (Source: Markets and Markets)

Conclusion

Machine Learning is essential for all sorts of businesses to collect and analyze data, which then can be used to identify patterns and garner insight. This can be used to cut costs, find vulnerabilities in their techniques, and find ways to maximize efficiency and more.

“These are the pros of Machine Learning now. Imagine what benefits it could offer once the technology evolves further.” – Belinda Newman(Staff Writer, Academist Help)

 

Author Bio:

Claudia Jeffrey is the Founder and CEO of WordCountJet.She is also serving as the Assistant Manager of Networking at Assignment Assistance. A staunch believer in Machine Learning, Claudia makes use of it to streamline processes in her own business.

 

Tiktok has become one of the most powerful social media platforms in the internet space. With slightly over  1 Billion active monthly followers,  the video-sharing platform has become a force to reckon with in the social sphere.

Whether you are just starting with Tiktok or have prior experience in using Tiktok , building your brand via the  video sharing  platform  takes  time and effort. Since  Tiktok  was  introduced  in the market in 2016,it  has beat all odds to become one of the fastest-growing social media platforms in the world.

Just like other social media platforms, a Tiktok promotion campaign is not only ideal for improving conversions but also  building a strong brand portfolio. The more visible you are on google searches the more familiar you become. As a  consequence,  you increase the chances of standing out in a competitive market environment.

Aside from sharing and watching 15-second videos, Tiktok makes it easy for users to create videos by combining visual effects, music, and special features. As such, you can leverage the social app to revamp your social media experience and improve your content strategy.

Are you struggling to build your brand and wondering how you can navigate the competitive market environment? Here is how you can leverage  Tiktok promotion campaigns to build your brand.

#1. Tiktok  Advertising

Tiktok advertising  is one of the most popular promotion strategies that you can use to build your brand. Similar to other social media platforms, ads can help you increase the scope of your audience with ease.

Besides widening the scope of your audience, you can run targeted  Ad campaigns to reach out to exact users that are likely to be interested in your brand. To get started with  TikTok ads, you can simply create a  campaign through the  Tiktok  Ads  Manager.

#2.Run a Hashtag Challenge

Another strategy that you can use to promote your brand on Tiktok is through running a Hashtag challenge. Typically, a hashtag challenge aims at encouraging Tiktok users to create content and include your hashtag on it.

A good hashtag challenge not only aims at promoting your brand but also boosting engagement. That way, you not only increase the chances of getting more conversions but also reach out to more people in your  niche.

 

 

 

 

#3. Share Fun Content

Tiktok is generally about fun and creativity. As such, you should create content that not only resonates with the target audience but also excites the target market. The good news is that  Tiktok lets you create your own content and share it with your audience without having to break the bank.

Unlike other platforms that encourage sharing of high-quality video content, Tiktok lets users share raw user-generated content which is effective in propelling your brand to greater heights. All you need is to create simple fun videos that tell your brand story.

#4. Partner  With Tiktok influencers

 While partnering with Tiktok influencers may not deliver impressive results, it is a good idea to collaborate with them to widen the scope of your audience. In that regard, working with influencers is ideal in reaching out to people outside your network.

The benefit of using Tiktok to market your brand is that it is not only cost-effective but can also yield good results if done correctly.

#5. Run a Contest

Another great way of marketing via Tiktok is through running a contest. Once you identify what your customers like, you can encourage users to share your Tiktok videos to increase their chances of being rewarded.

The bottom line is that you must only promise what you can deliver. The more people share your Tiktok videos the more you increase the scope of your audience. In the long run, you are likely to get more followers which are ideal in boosting your marketing effort.

#6. Study The Platform

The most important factor that you need to consider before you start marketing on Tiktok is understanding how to use the platform. By studying the most suitable content for your audience, you can easily position your business so that it can easily fit in your industry.

Typically, Tiktok is all about visual appeal and fun. If you take a quick look at Tiktok's trending page, you will be surprised to see a  series of silly videos that have attracted the interest of many followers.

With the majority of  Tiktok users being between  16  and 24 years, you need to share creative content with them in case you want to stay relevant on the platform. In that case, you should strive to focus on producing and sharing creative content.

In other words, you can tap into your brand's creative side to create a buzz on your Tiktok app and move your business to the next level. While you can leverage your own video content to market your brand, you can tap into your customer's content to build your brand portfolio.

 

 

#7. Optimize Your  Videos  for  SEO

Once you optimize your videos for  SEO, your content is likely to be accessible on search engine results. For example, you can include keywords on the video Titles. That way, you increase chances of widening the scope of your audience and improve chances of earning a top spot on google pages.

#8. Use Hashtags

Hashtags make it easy for people in your industry to find your Tiktok video content in the internet space. All you need is to use niche-specific hashtags to target the right audience.

Alternatively, you can create custom hashtags that suit the needs of every campaign to stand out among other competitors. With many hashtags spread all over the internet space, it may be challenging to identify the right hashtag for your brand. It is against this backdrop that you should leverage hashtag tools available online to get niche-specific hashtags that resonate well with your target audience.

 Even though many people are now using trending hashtags to spearhead their marketing campaigns, not all hashtags, all popular hashtags can add value to your brand. You should therefore research and choose hashtags that can help you achieve your marketing objective.

Conclusion

Building a strong brand portfolio on Tiktok can be a daunting task if you don't understand the ropes. Aside from helping you boost your portfolio, Tiktok marketing lets you reach out to a wider audience that you may not have accessed through other channels of communication.

One of the key benefits of using  Tiktok is the ability to share user-generated content. This means you do not have to put too much effort into producing content since Tiktok is all about creativity and fun.

If you are finding it challenging to realize Return on investment through other social media platforms, it's high time you consider installing the Tiktok app. While there are many ways you can promote your brand on social media, Tiktok comes with great features that you can leverage to build your brand without having to break the bank.

With just a few clicks you get access to thousands and even millions of pieces of information and data on virtually any field of interest. With the aid of the Internet, you can almost have everything right at your fingertips. As years pass by, the Internet continuous to effect radical changes in many facets of human endeavors, including commerce. Experts say that the information space, commonly known as the “world wide web,” grows by over a million pages everyday as more and more people utilize the Internet for information, education, entertainment, business and other personal reasons. It doesn’t take a business-oriented individual to realize that this phenomenon can bring about sky-high financial gains. The Internet’s fast-growing popularity in the recent years is surely an opportunity for business that any entrepreneur would not want to miss.

You might be thinking only businessmen can make much money out of the Internet, don’t you? Think again. You too can earn big bucks through the Internet even if you don’t have products to sell and high-profile and established company. How? That is through affiliate marketing. You might have come across these words over the net while surfing. Affiliate marketing is a revenue sharing between a merchant and an affiliate who gets paid for referring or promoting the merchants’ products and services. It is one of the burgeoning industries nowadays because it is proven to be cost-efficient and quantifiable means of attaining great profit both for the merchant and the affiliate and other players in the affiliate program, such as the affiliate network or affiliate solution provider.

Affiliate marketing works effectively for the merchant and the affiliate. To the first, he gains opportunities to advertise his products to a larger market, which increases his chances to earn. The more affiliate websites or hard-working affiliates he gets, the more sales he can expect. By getting affiliates to market his products and services, he is saving himself time, effort and money in looking for possible markets and customers. When a client clicks on the link in the affiliate website, purchases the product, recommends it to others who look for the same item or buys it again, the merchant multiplies his chances of earning. On the other hand, the affiliate marketer benefits from each customer who clicks on the link in his website and who actually purchases the product or avails of the service provided by the merchant. In most cases, the affiliate gets commision per sale, which can be fixed percentage or fixed amount.

If you want to be an affiliate marketer and make fortunes out of the Internet, you may follow the following three most basic and easiest ways to start an effective affiliate marketing program. First is to identify a particular thing you are interested in or passionate about so you won’t be bored and forced to develop your affiliate web site later on. Focusing on a specific area you know very well will help you bring out your best without much risks and effort. You can add a personal touch to your site and give your visitors who are possible buyers an impression that you are an expert in your field. In this way, you gain their trust and eventually encourage them to buy the products you endorse. Next is to look for good paying merchants and products or services related to your interest and create now a website. In choosing the products, you must also consider its conversion rate

 

 

 

 

One of the biggest weaknesses of the traditional commercial diet is the lack of iron that exists in its stringent and often excessively limited eating guidelines. In order to lose weight, many unsuspecting women get bamboozled into taking part in weight loss programs that cut out many of the nutrients that they need. Iron is one of the primary casualties of such diets and weight loss plans. The plot thickens for women in particular due to the fact that their bodies regularly lose iron during menstruation. Therefore, eating a low-calorie, low-iron diet in an effort to lose weight only makes the problem more severe. It is generally suggested that women supplement their diets with an iron supplement such as the Vitality multivitamin offered by Melaleuca, the Wellness Company. This is particularly important during periods of heavy exercise and training that are typical aspects of any weight loss program or general effort to lose weight even when a special program is not in use. One thing to be on guard for, however, is excessive iron supplementation by iron-deficient (non-anemic) women. There is a disorder known as hemosiderosis which results from large deposits of iron made in the liver that causes a glitch in the proper metabolism of the iron itself. Avoiding prolonged large doses will eliminate the risk of this particular disorder. Below are a few recommendations from the American Council on Exercise (ACE) that will help you to make sure you get the adequate amount of iron intake in your daily diet, whether on a program to lose weight or not:

• Eat foods with a high vitamin C content with all meals. Vitamin C aids in the absorption of iron. (examples: salsa; chili peppers; oranges)
• Include dark meat chick and/or turkey in the training diet. Both of these are rich in iron
• Vegetable proteins such as split pea soup or chili beans with lean meat help the iron in those meats to properly absorb
• When eating starchy carbohydrates such as cereals, breads, and pastas, gravitate to those labeled “enriched” or “fortified” for their higher iron content.

 

Many small businesses don’t get success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements. Whether the ads are put in a local newspaper or are printed in the famous periodical or posted on a website, the money invested should gain the desired outcome. There are some common mistakes small businesses and professional service providers do when designing and posting the advertisement, which leads to the failure of the advertisement.

Bigger is better is believed in by many. That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach the targeted market. Like if a company specializes in designing diet plans and want to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running advertisement in a health magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention.

So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the market and targeted audience can be narrowed down. Once getting the list of newspapers, magazines and magazines meant for the customers in mind, find out how many readers they have and the cost they ask for posting the ad. Special deals are offered by them from time to time and can only be found by watchful eye.

It is estimated that everyday people are subjected to around three thousand commercials. That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement. For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Probably you must try our mattresses “, are more specific and will catch the fancy of the people who are suffering from back pains since a long time. The advertisement should also focus on the uniqueness of the product and how it is better compared to the competitors’ product.

Focusing on the problems of the customers and giving a solution for them, is what a customer demands. A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realized and a clear picture of it should be presented to the customer so he will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some ads miss.

The last thing missing in most of the advertisement is motivation for the customers. If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. Call of action is the final job of the advertisement. It should call for information, or visiting the store or even visiting the online store. The message should sound confident and clear.