Tiktok has become one of the most powerful social media platforms in the internet space. With slightly over  1 Billion active monthly followers,  the video-sharing platform has become a force to reckon with in the social sphere.

Whether you are just starting with Tiktok or have prior experience in using Tiktok , building your brand via the  video sharing  platform  takes  time and effort. Since  Tiktok  was  introduced  in the market in 2016,it  has beat all odds to become one of the fastest-growing social media platforms in the world.

Just like other social media platforms, a Tiktok promotion campaign is not only ideal for improving conversions but also  building a strong brand portfolio. The more visible you are on google searches the more familiar you become. As a  consequence,  you increase the chances of standing out in a competitive market environment.

Aside from sharing and watching 15-second videos, Tiktok makes it easy for users to create videos by combining visual effects, music, and special features. As such, you can leverage the social app to revamp your social media experience and improve your content strategy.

Are you struggling to build your brand and wondering how you can navigate the competitive market environment? Here is how you can leverage  Tiktok promotion campaigns to build your brand.

#1. Tiktok  Advertising

Tiktok advertising  is one of the most popular promotion strategies that you can use to build your brand. Similar to other social media platforms, ads can help you increase the scope of your audience with ease.

Besides widening the scope of your audience, you can run targeted  Ad campaigns to reach out to exact users that are likely to be interested in your brand. To get started with  TikTok ads, you can simply create a  campaign through the  Tiktok  Ads  Manager.

#2.Run a Hashtag Challenge

Another strategy that you can use to promote your brand on Tiktok is through running a Hashtag challenge. Typically, a hashtag challenge aims at encouraging Tiktok users to create content and include your hashtag on it.

A good hashtag challenge not only aims at promoting your brand but also boosting engagement. That way, you not only increase the chances of getting more conversions but also reach out to more people in your  niche.

 

 

 

 

#3. Share Fun Content

Tiktok is generally about fun and creativity. As such, you should create content that not only resonates with the target audience but also excites the target market. The good news is that  Tiktok lets you create your own content and share it with your audience without having to break the bank.

Unlike other platforms that encourage sharing of high-quality video content, Tiktok lets users share raw user-generated content which is effective in propelling your brand to greater heights. All you need is to create simple fun videos that tell your brand story.

#4. Partner  With Tiktok influencers

 While partnering with Tiktok influencers may not deliver impressive results, it is a good idea to collaborate with them to widen the scope of your audience. In that regard, working with influencers is ideal in reaching out to people outside your network.

The benefit of using Tiktok to market your brand is that it is not only cost-effective but can also yield good results if done correctly.

#5. Run a Contest

Another great way of marketing via Tiktok is through running a contest. Once you identify what your customers like, you can encourage users to share your Tiktok videos to increase their chances of being rewarded.

The bottom line is that you must only promise what you can deliver. The more people share your Tiktok videos the more you increase the scope of your audience. In the long run, you are likely to get more followers which are ideal in boosting your marketing effort.

#6. Study The Platform

The most important factor that you need to consider before you start marketing on Tiktok is understanding how to use the platform. By studying the most suitable content for your audience, you can easily position your business so that it can easily fit in your industry.

Typically, Tiktok is all about visual appeal and fun. If you take a quick look at Tiktok's trending page, you will be surprised to see a  series of silly videos that have attracted the interest of many followers.

With the majority of  Tiktok users being between  16  and 24 years, you need to share creative content with them in case you want to stay relevant on the platform. In that case, you should strive to focus on producing and sharing creative content.

In other words, you can tap into your brand's creative side to create a buzz on your Tiktok app and move your business to the next level. While you can leverage your own video content to market your brand, you can tap into your customer's content to build your brand portfolio.

 

 

#7. Optimize Your  Videos  for  SEO

Once you optimize your videos for  SEO, your content is likely to be accessible on search engine results. For example, you can include keywords on the video Titles. That way, you increase chances of widening the scope of your audience and improve chances of earning a top spot on google pages.

#8. Use Hashtags

Hashtags make it easy for people in your industry to find your Tiktok video content in the internet space. All you need is to use niche-specific hashtags to target the right audience.

Alternatively, you can create custom hashtags that suit the needs of every campaign to stand out among other competitors. With many hashtags spread all over the internet space, it may be challenging to identify the right hashtag for your brand. It is against this backdrop that you should leverage hashtag tools available online to get niche-specific hashtags that resonate well with your target audience.

 Even though many people are now using trending hashtags to spearhead their marketing campaigns, not all hashtags, all popular hashtags can add value to your brand. You should therefore research and choose hashtags that can help you achieve your marketing objective.

Conclusion

Building a strong brand portfolio on Tiktok can be a daunting task if you don't understand the ropes. Aside from helping you boost your portfolio, Tiktok marketing lets you reach out to a wider audience that you may not have accessed through other channels of communication.

One of the key benefits of using  Tiktok is the ability to share user-generated content. This means you do not have to put too much effort into producing content since Tiktok is all about creativity and fun.

If you are finding it challenging to realize Return on investment through other social media platforms, it's high time you consider installing the Tiktok app. While there are many ways you can promote your brand on social media, Tiktok comes with great features that you can leverage to build your brand without having to break the bank.

With just a few clicks you get access to thousands and even millions of pieces of information and data on virtually any field of interest. With the aid of the Internet, you can almost have everything right at your fingertips. As years pass by, the Internet continuous to effect radical changes in many facets of human endeavors, including commerce. Experts say that the information space, commonly known as the “world wide web,” grows by over a million pages everyday as more and more people utilize the Internet for information, education, entertainment, business and other personal reasons. It doesn’t take a business-oriented individual to realize that this phenomenon can bring about sky-high financial gains. The Internet’s fast-growing popularity in the recent years is surely an opportunity for business that any entrepreneur would not want to miss.

You might be thinking only businessmen can make much money out of the Internet, don’t you? Think again. You too can earn big bucks through the Internet even if you don’t have products to sell and high-profile and established company. How? That is through affiliate marketing. You might have come across these words over the net while surfing. Affiliate marketing is a revenue sharing between a merchant and an affiliate who gets paid for referring or promoting the merchants’ products and services. It is one of the burgeoning industries nowadays because it is proven to be cost-efficient and quantifiable means of attaining great profit both for the merchant and the affiliate and other players in the affiliate program, such as the affiliate network or affiliate solution provider.

Affiliate marketing works effectively for the merchant and the affiliate. To the first, he gains opportunities to advertise his products to a larger market, which increases his chances to earn. The more affiliate websites or hard-working affiliates he gets, the more sales he can expect. By getting affiliates to market his products and services, he is saving himself time, effort and money in looking for possible markets and customers. When a client clicks on the link in the affiliate website, purchases the product, recommends it to others who look for the same item or buys it again, the merchant multiplies his chances of earning. On the other hand, the affiliate marketer benefits from each customer who clicks on the link in his website and who actually purchases the product or avails of the service provided by the merchant. In most cases, the affiliate gets commision per sale, which can be fixed percentage or fixed amount.

If you want to be an affiliate marketer and make fortunes out of the Internet, you may follow the following three most basic and easiest ways to start an effective affiliate marketing program. First is to identify a particular thing you are interested in or passionate about so you won’t be bored and forced to develop your affiliate web site later on. Focusing on a specific area you know very well will help you bring out your best without much risks and effort. You can add a personal touch to your site and give your visitors who are possible buyers an impression that you are an expert in your field. In this way, you gain their trust and eventually encourage them to buy the products you endorse. Next is to look for good paying merchants and products or services related to your interest and create now a website. In choosing the products, you must also consider its conversion rate

 

 

 

 

One of the biggest weaknesses of the traditional commercial diet is the lack of iron that exists in its stringent and often excessively limited eating guidelines. In order to lose weight, many unsuspecting women get bamboozled into taking part in weight loss programs that cut out many of the nutrients that they need. Iron is one of the primary casualties of such diets and weight loss plans. The plot thickens for women in particular due to the fact that their bodies regularly lose iron during menstruation. Therefore, eating a low-calorie, low-iron diet in an effort to lose weight only makes the problem more severe. It is generally suggested that women supplement their diets with an iron supplement such as the Vitality multivitamin offered by Melaleuca, the Wellness Company. This is particularly important during periods of heavy exercise and training that are typical aspects of any weight loss program or general effort to lose weight even when a special program is not in use. One thing to be on guard for, however, is excessive iron supplementation by iron-deficient (non-anemic) women. There is a disorder known as hemosiderosis which results from large deposits of iron made in the liver that causes a glitch in the proper metabolism of the iron itself. Avoiding prolonged large doses will eliminate the risk of this particular disorder. Below are a few recommendations from the American Council on Exercise (ACE) that will help you to make sure you get the adequate amount of iron intake in your daily diet, whether on a program to lose weight or not:

• Eat foods with a high vitamin C content with all meals. Vitamin C aids in the absorption of iron. (examples: salsa; chili peppers; oranges)
• Include dark meat chick and/or turkey in the training diet. Both of these are rich in iron
• Vegetable proteins such as split pea soup or chili beans with lean meat help the iron in those meats to properly absorb
• When eating starchy carbohydrates such as cereals, breads, and pastas, gravitate to those labeled “enriched” or “fortified” for their higher iron content.

 

Many small businesses don’t get success they want from advertising due to availability of very little resources. The results are simply flat due to lack of good ideas for improvements. Whether the ads are put in a local newspaper or are printed in the famous periodical or posted on a website, the money invested should gain the desired outcome. There are some common mistakes small businesses and professional service providers do when designing and posting the advertisement, which leads to the failure of the advertisement.

Bigger is better is believed in by many. That’s exactly what some of the small firms think when they want to advertise their product. They think bigger and select a medium where they need to invest a lot of money, but do not reach the targeted market. Like if a company specializes in designing diet plans and want to help out people who had disappointing results from their individual diet plans, and the company chooses to advertise a full page in the local paper instead of running advertisement in a health magazine, obviously not many of the dieters will notice the advertisement and the advertisement doesn’t get the desired attention.

So the point is to come up with the best campaign, which will increase the probability of the ad getting viewed and the right customers trying to buy the product or sign up for the service. Studies and research can be carried out on the market and targeted audience can be narrowed down. Once getting the list of newspapers, magazines and magazines meant for the customers in mind, find out how many readers they have and the cost they ask for posting the ad. Special deals are offered by them from time to time and can only be found by watchful eye.

It is estimated that everyday people are subjected to around three thousand commercials. That is a huge number and if someone desires to be noticed, he should certainly be different. Not only the services and product sold should be unique in the market, so should be the advertisement. For example, if a business selling mattresses says, “We sell mattresses”, it will not make a statement and will be passed off as any other mattress advertisement. But if they say, “Our mattresses are of the finest quality”, it will make the advertisement stand out in the crowd. Other catch lines are “Are you suffering from back pain? Probably you must try our mattresses “, are more specific and will catch the fancy of the people who are suffering from back pains since a long time. The advertisement should also focus on the uniqueness of the product and how it is better compared to the competitors’ product.

Focusing on the problems of the customers and giving a solution for them, is what a customer demands. A customer does not buy a product; he buys benefits in the form of a product. The real value of the product should be realized and a clear picture of it should be presented to the customer so he will be able to relate with the product. If the advertisement doesn’t specify the solution it can provide, the customers will never know of it. So focusing on the customers problem is what some ads miss.

The last thing missing in most of the advertisement is motivation for the customers. If the advertiser has designed the advertisement and the customer had read the advertisement, all efforts and money invested will be wasted if he doesn’t get up and do something about it. It shouldn’t be assumed that the customer knows what to do; instead the advertisement should influence the mind of the customer and should tell him what to do. Call of action is the final job of the advertisement. It should call for information, or visiting the store or even visiting the online store. The message should sound confident and clear.

More people than ever find themselves working from home. While the dream of opening your laptop, and sitting in your pajamas all day sounds great, many are having a hard time adjusting to this new reality.

Many are struggling in learning how to work from home, or fashioning home offices out of any spare furniture they have laying around. The biggest struggle for those working from home is being as productive as they were in the office.

Managers everywhere are worried they will see an insurmountable drop in productivity, and that their workers will fall behind the ever-increasing to-do list.

As someone who feels like a pioneer in virtual work, I can finally say that my time has come! Finally, I can share my knowledge on how to work from home and still love it! I have had triumphs and epic failures, but still love the ability to work remotely, and have loved every day of craving out my stake as a freelancer, and built my career faster than I believe I could have in a traditional working environment.

If you are looking for the best tips to work remotely, and still love it, read on!

How to set up your home office

For those struggling to adjust to working at home, one of the easiest ways to get back on track is to revamp your working space. While the notice to start working remotely was nowhere to be found, people have acted fast to cobble together barely functional work spaces.

For those working remotely, having a working home office is a necessity. Having a great office space doesn’t mean you have to drop a lot of money or even add all the bells and whistles.

The key to any workspace is that it is functional. That means having a hard surface for your computer, a comfortable chair you can sit in for hours, and ideally a door you can close for when you have virtual meetings.

You can make this out of any items you already own. When I first started working from home, I used a camp table and even an outdoor chair that had cupholders in the arms. It wasn’t glamorous, but it worked and was comfortable. Depending on the tasks I was able to switch where my ‘office’ was for the day and could work outside on sunny days on my patio, or work at the kitchen table, or in the recliner if it suited the work I had to do.

For working from home you will need:

1. A dedicated workspace: Whether the kitchen table or sunroom, have a dedicated area you will work.
2. A Table/desk: For anyone who types you will need a table for your day-to-day interactions.
3. A comfortable chair: Camping chairs, kitchen chairs, or recliners? While nothing can beat an office chair, a comfortable chair you can sit in for hours will help!
4. Office Equipment: High-speed routers, printers or scanners are all necessities of working from home!

Setting up a home office is a necessity for those working remotely. Not only will having a dedicated space help switch your brain into work mode, but it can help you be more productive. By having a dedicated workspace that is functional, you can focus more on what you need to work on, not the distractions of your home!

Must-Have Items For Working Remotely

While those that work in an office are used to having their work supplies readily available, those transitioning into working from home may find that their workspace is ill-equipped.

For those working from home, they are often lacking the supplies they need to support their workday. Having the right equipment goes a long way to having a more productive workday!

Here are some must-have items for working remotely:

●     A Headset/webcam

●     High-Speed Internet

●     A Second Monitor

●     Printer or Scanner

●     A Good Pen (Nothing Beats A Good Pen)

●     Sticky Notes

●     Pen Holder

●     Desk Organizer

●     Notebooks

When working remotely, a headset and webcam go a long way! Online meetings are the norm right now, so having the right equipment (if your camera is lacking) is a must! Paired with fast internet these are necessities for meeting with your remote team.

Having the right equipment for working will minimize distractions throughout your workday. Having to get up from your desk and scrounge the house for a pen or pencil and a piece of paper won’t help your stay focused in your meeting.

Having pen and paper handy will make it easier for you to get your work done in a day, and when you get a smart idea you will be able to write it down as soon as the thought comes to mind!

You should do all you can to keep your home office as organized as possible. Having a clean layout to your desk, and having all the necessities within an arm's reach. If you are looking for some home office inspiration, check out this list of best items for your office.

How To Make A Productive Routine

The biggest struggle for those working from home for the first time. How to be productive while working from home? It’s easy! Just have a productive routine! Creating a productive daily routine for yourself is a great way to completely transform your workday. It can be as easy as setting the right habits in the morning!

The biggest mistake those working remotely do is they don’t have a hard ‘clock-in’ time. For those looking to be more productive, having a firm time to start and end your day makes it easy to frame the rest of your day and be more productive.

I have also found that having a healthy breakfast and morning workout gets my blood pumping and keeps me focused throughout the day. 

This is what my productive morning routine looks like:

●     Wake Up

●     Make and Eat A Healthy breakfast

●     Read For 15 Minutes

●     Workout for 1 hour

●     Take A Shower

●     Get Dressed For Work

●     Clock in For Work

What I love about my daily routine is that it is easy to modify depending on the day I am about to have, and puts me in a great mood for the rest of the day!

Routines set the bar high for personal productivity. If you aren’t much of a morning person you can still make yourself a productive routine that works for you. Even a short walk around the block is enough to get your blood pumping and help you get ready for your day.

When it comes to making a productive work routine, time blocking will be your best friend! Time blocking is a way of scheduling your workday to accomplish the most important tasks first. It minimizes distractions by applying a laser focus to the task at hand and only working on this task until it is complete.

When you set up your time block it is crucial to make sure that time is allocated correctly and properly. You should focus only on the most important task that will make your day easier if it is accomplished. Make sure you set realistic lengths of time to accomplish these tasks, and then work in the daily tasks that need to be completed.

By sticking to a strict morning routine, and applying a time block to your activities you will make it easier to keep yourself focused and productive when working from home.

How To Minimize Distractions When Working From Home

Working remotely is a blessing and a curse, while it may minimize the distractions caused by coworkers, there is still plenty to be distracted by at home!

Dishes, laundry, pets, children, you name it! To have a productive workday minimizing your home distractions are a necessity. One of the easiest ways to remove distractions at home is to set a clear routine and schedule for all your family members!

 For those with children or pets properly time blocking your day to include breaks to spend time with the kids, do an activity or even take the dog on a walk! When you time block, you can evenly properly schedule your children's schedule to collerlate when you have tasks that need to be done. If your son takes a nap at 2, that is when you can schedule a meeting to spend time working on your next big proposal.

You also need to set clear ‘clock out’ time to spend time with your family. It is harder than ever to unplug, but when you properly plan and time block you will feel more productive and be able to relax and spend time with family.

Another major distraction when working from home is noise! While soft music can help boost your productivity, listening to Netflix in the background will make it harder than ever to focus on your work. You can easily use a set of headphones and a Spotify work playlist to keep your mind from wandering. Working in a quiet room, or a room with a door can reduce distractions!

Keep your workplace clear, as a messy workplace is easy to get distracted. Leave the household tasks for after work hours, and make sure you keep your workspace clean and organized as possible. A pile of laundry sitting next to your desk can distract anyone, so make sure to have your space clear to give you room to focus.

Social media is a huge time and productivity killer and by limiting when and how much time you can spend on social media you can better focus your time and energy throughout the day.

You can easily set a trigger for yourself that signals the start of your workday. For me it is when I light my scented candle. I know it is time to work by the time the smell of the candle tickles my nose! It gives me just enough time to check emails and get into my major time block of the day.

Summary

When I started working remotely over 5 years ago, I didn’t know how it would affect my career. Little did i know that I had actually made one of the biggest and best changes to my life! I was able to accelerate my career to a whole new level, and be able to raise my son. By following a strict routine and keeping myself motivated, I have been able to make my own path.

More people are finding themselves working remotely, and don’t know when they might be back in the office. For them, they are trying to make the best of a totally new situation! Working remotely can be extremely rewarding, if done correctly!

 It requires planning, motivation, and a can-do attitude to keep yourself focused. For those working remotely the first time, having a plan to minimize distractions, a solid daily personal and work routine and the right home office can make working remotely a dream come true!

Here Is How To Start Working Remotely, And Love It:

●     Have A Home Office: have a dedicated workspace with a good table and chair. Your workspace should be comfortable and functional for your work.

●     Have The Right Equipment: Router, printer, Scanner, webcam and a headset are some of the items you will need for your workspace. Make sure your remote workspace has everything you need to properly do your job!

●     Set A Productive Routine: From the time you get up to when you go to bed, having a productive daily routine makes it easier for you to work remotely! Timeblocks your daily work tasks to make it easier to focus on the most important work you need to complete.

●     Minimize Distractions: Follow a routine that works for your family and your life, and keep a clean workspace. By drawing a distinct line between your home and work hours you can minimize distractions when working remotely.

Working remotely offers freedom and flexibility. For those with the right amount of discipline, and motivation it can be a dream come true!

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About the Author: Catherine Way graduated from Michigan State University with her Bachelor of Advertising, with a specialization in Graphic Design. She is a content marketer for business, mortgage, and real estate industries. She has written real estate articles for Silver Doctors, The Paper Source, Active Rain, and Progressing Income. She enjoys finding new creative outlets through writing, designing, dancing, modeling and more. She currently writes and reports for  Prime Plus Mortgages:Hard Money Lenders