In such a competitive e-commerce environment, it’s not enough to just place your products on a market such as Amazon and wait for sales. You must make sure that you’ve done all that you can to reach your potential customer. In order to do so, you first need to understand the needs and demands of your future customers. This is no easy task, but luckily there are a lot of Amazon keyword tools out there that can assist Amazon sellers in understanding who their buyers are.

By using Amazon keyword tools it will enable you to put into action a marketing strategy based on real demographic data, which will attract a large number of customers to your product. Spending weeks or months researching keywords and optimizing your Amazon entries will improve the visibility of your products and increase sales. Let’s have a look at some of the best Amazon keyword tools currently available on the market, which can help you gain insight into the latest trends on Amazon.

1. AmzSuite

 

Ranking: 1/10

The software enables sellers to find the best selling products and see the data within Best Sellers, Hot New Releases, and Top Rated features. What’s more, over 67,200 categories for Amazon US and UK are built into the software, which means that keeping up with the latest trends on Amazon is easy with AmaSuite. This remarkable Amazon keyword tool can be purchased for just $197 and is probably best suited for large businesses and highly trained SEO professionals, who know how to exploit the full potential of such a powerful Amazon keyword tool.

2. Kparser

 

Ranking: 2/10

This keyword suggestion tool offers a professional level of service to all sellers who want to improve the performance of their products on Amazon. Kparser provides better service than its competitors to Amazon sellers for two main reasons. The first feature that differentiates Kparser from other Amazon keyword tools is the quality of gathered results because it utilizes advanced filters. The second feature is the speed of the process, which enables its users to sort and group the results with a few simple clicks. It does, however, lack the power of more advanced keyword tools such as AmaSuite or Helium 10.

3. MerchantWords

 

Ranking: 3/10

With more than 170 million keywords in the database, MerchantWords is one of the leading keyword tools currently available to entrepreneurs who want to increase the sales of their products on Amazon. Amazon sellers can generate keyword phrases specific to their products, based on the information provided by MerchantWords. This Amazon keyword tool is perfect for less experienced Amazon sellers because it doesn’t require you to be a seasoned SEO professional in order to use it, and yet sellers can gain access to valuable keywords that will help them improve sales on Amazon.

4. KeywordInspector

 

Ranking: 4/10

This online platform offers a number of possibilities to its members, including the Trending Keyword Search option. This feature enables members to check the top new keywords on a daily or weekly basis. Indexation Tester and Reverse ASIN features guarantee that your Amazon products will always be perfectly optimized to reach the highest amount of buyers. The services provided by KeywordInspector are not free, and in order to use them members must either buy credits for the tool they want to utilize or buy a monthly subscription for the tool they need.

5. Keyword Tool

 

Ranking: 5/10

Visitors of this easy to use keyword search tool can effortlessly switch between Google, AppStore or Amazon tabs to quickly get the best keywords for their products. Amazon sellers who would like to have access to more advanced features will certainly benefit from the Keyword Tool Pro For Amazon option. The Autocomplete feature can help sellers to come up with as much as ten keyword suggestions in a single search, but features like monitoring the highest ranking keywords remain out of reach for users of this Amazon keyword tool.

6. Keyword Tool Dominator

 

Ranking: 6/10

The fact that more than 15,000 owners actively use Keyword Tool Dominator shows just how powerful this keyword tool is. Users can choose between Google, Amazon or YouTube keyword tools among many others depending on their needs. The Autocomplete database offers keyword information made by real users, which makes this app a perfect choice for all sellers who rely on accurate information. Even though creating a Keyword Tool Dominator account is free, purchasing the Amazon Keyword Tool package costs $49.99 and the app lacks the power of some more advanced Amazon keyword tool software.

7. Google Keyword Planner

 

Ranking: 7/10

Google AdWords is a powerful advertising tool, which can provide you with the data necessary to boost sales of your Amazon products. The Google Keyword Planner is just one of the many free features offered by Google AdWords. Monitor and compare keywords trends with Google Keyword Planner to anticipate daily product tendencies, but also be prepared to have to learn new things constantly. Google Keyword Planner monitors keywords from Google search engine, however, and using it to search for the best keywords for the Amazon  may not be effective.

8. Sonar

 

Ranking: 8/10

This Google Chrome Extension will provide you with keyword suggestions based on search queries made by real Amazon users. A simple search for the best keywords for Amazon products through Sonar will provide sellers with the keywords they need to include in their campaigns. Although a single search will provide the best keywords for Amazon products, sellers shouldn’t rely on Sonar to provide them with the tools necessary to analyze the data. The Google Chrome Extension is free and it is perhaps best suited for Amazon sellers who are learning the ropes of the trade.

9. Scientific Seller

 

Ranking: 9/10

This free and easy to use online platform isn’t like other Amazon keyword tools because its focus isn’t on speed. Instead, Scientific Seller is more concerned with the relevance and quality of the data it provides. For this reason, keyword searches may take all night while Free Amazon Keyword Tool searches further and further from the seed word. Scientific Seller only provides keyword options for Amazon, but its users must be patient since they can’t rely on its ability to deliver the data fast.

10. SEO Chat

 

Ranking: 10/10

SEO Chat is a great place to learn. The Forum and Articles sections offer unlimited sources of information about SEO and all other related subjects. In the Free SEO Tools section, Amazon entrepreneurs can find a wide range of keyword tools that will help them improve the sales of their products on Amazon. SEO Chat provides data from Bing, Amazon, Google, and YouTube, but advertisers with more advanced demands woukd be better off with a more powerful Amazon keyword tool that offers more options.

Conclusion

E-Commerce is becoming an increasingly central part of the world’s economy and having a strategy that will make you successful is more important than ever. Each of the Amazon keyword tools we presented in this article can help you gather the information you need to create a business strategy that will boost the sales of your products. Every keyword tool has its specific features, however, that enable users to check different parameters. Choosing an Amazon keyword tool that best suits your needs is perhaps the best way to find the right tool for boosting your Amazon sales.

While Bitcoin investing can be intimidating for those just getting their feet wet, there are several tips that newcomers can use to maximize their chances of success.
By following the top five tips listed below, investors can boost their chances of meeting their goals.
1) Do Your Homework
First and foremost, investors just getting started with Bitcoin need to do their homework.
"The more you understand the better off will be," stated Pawel Kuskowski, CEO & co-founder of Coinfirm, a blockchain and regulatory technology firm.

He emphasized that "bitcoin offers a unique and rare opportunity, but needs to be treated accordingly." 
As a result, more than one expert encouraged newcomers to dive into Bitcoin's underlying technology.
"If you have any technical bent whatsoever, take 10 minutes to leaf through the original 2008 Satoshi white paper," stated crypto fund manager Jacob Eliosoff. 
"It's only 8 pages, legible and an inspiring work of genius!" 
[Ed note: Investing in cryptocoins or tokens is highly speculative and the market is largely unregulated. Anyone considering it should be prepared to lose their entire investment.]
Lucas Geiger, founder and CEO of Wireline, offered similar guidance, stating that investors should be sure to have a strong grasp of the blockchain, the distributed ledger system that underlies all digital currencies.
"This may seem obvious, but I think the first thing is take time to understand the blockchain," said Geiger. "I say this strongly, because few people will do this." 
"If you don't have a high level understanding of how a blockchain stores secure data (such as coins), then you are investing in the equivalent of tulip bulbs," he added. 
Since learning about Bitcoin can take time, newer investors might benefit significantly from working with a mentor, emphasized Adam Nestler, CEO of Kudos, a decentralized protocol for building a fair service economy. 
"Find a trusted person or resource that you can engage with to ask questions in order to understand the nuances of your investment in a safe environment," he said. 

Be careful when investing in digital currencies. Shutterstock

2) Proceed With Caution
Risk is inherent to investment, and investors should keep in mind that digital currency is in a very early stage of development when compared to similar asset markets like the stock or bond markets.
"This is still an extremely high-risk space," emphasized Eliosoff. "Don't invest money you can't afford to lose!" 
While these considerations can be quite helpful, some experts provided more specific guidance.
"Start small, and invest a small portion of your capital," suggested Marshall Swatt, a serial entrepreneur. 
Tim Enneking, managing director of Crypto Asset Management, offered tips for entering positions.
"Don’t chase Bitcoin prices. Decide on a entry point and stick with it," he said. "With Bitcoin, you’re almost always right in terms of foreseeable price action – it’s your timing that might be off. So, be patient, and let the Bitcoin price come to you." 
Once Bitcoin has reached the right price, Enneking suggested that investors refrain from buying their Bitcoin all at once. Instead, they should "stage in and stage out," meaning they should invest a little at a time, wait for a bit, and then invest some more.

Effective diversification can prove highly beneficial. Shutterstock

3) Diversify Effectively
Over the last several years, Bitcoin has produced some very impressive gains, and media outlets have developed a steady stream of stories about "Bitcoin millionaires."
While these stories might tempt an investor to put all their money in Bitcoin, keep in mind that no investment professional would advise an individual to put all their eggs in one basket.
When creating a diversified portfolio, investors could consider altcoins, more traditional assets such as stocks and bonds, or both.
The basic idea behind diversification is creating a portfolio where a decline in one component will correspond with an equal gain in another.
For example, let's say an investor has a simple portfolio, consisting of equal amounts of Bitcoin, Ether, Litecoin, Ripple and Bitcoin Cash.
If one digital currency falls 10%, then ideally, another digital asset will rise by the same amount.
Oliver Isaacs, a tech entrepreneur, emphasized that if an investor set up a diversified crypto portfolio and Bitcoin's price suddenly fell to $0, they would still be able to invest because their altcoins would still have value.
"Hedge Against Volatility and don’t put all of your eggs in one basket," he stated. "Much like investing in  the stock market or FX, you should diversify your funds as a risk management technique." 
When picking out altcoins to incorporate into portfolios, investors need to be careful, emphasized Robin Bloor, senior VP of strategy & communications for software provider Algebraix Data.
"There are a vast number of other active cryptocurrencies (hundreds)," he noted. "Remember that most of them can be thought of as start-ups and most start-ups fail.
As a result, conducting thorough due diligence is crucial, stressed Bloor.
"You need to research the business model in detail for any coin or token you are considering and then carry out due diligence - in terms of current funding, pedigree of the leadership team, original technology, marketing plans, product plans, product maturity and so on," he stated.

Wallets can be a very safe place to hold your digital tokens. Shutterstock

4) Keep Your Coins In Wallets
While exchanges are a great place to purchase digital currencies, they may not be the best place to hold such assets.
"Don't store coins on an exchange," emphasized Eliosoff. "In Bitcoin's short history many, many exchanges have gotten hacked," he noted. 
"It's fine to buy on an exchange like  Coinbase, but then move your coins into an online wallet like https://blockchain.info/wallet/, a mobile wallet like Jaxx or Coinomi, or create a paper wallet - all free and pretty easy," said Eliosoff. 
Investors can take further action to manage risk by using both hot wallets (online) and cold wallets (offline), emphasized Matthew Unger, founder and CEO of iComply Investor Services inc.
"Just like you keep some cash in your wallet, some in your bank account and perhaps the really valuable stuff in a safe, you need to manage digital currencies in the same way," he stated.

Volatility is very common in the crypto markets. Shutterstock

5) Prepare For Volatility
The digital currency markets are notoriously volatile, and there are several strategies that investors can use to manage the inevitable price fluctuations.
One strategy, diversification, is covered earlier in the article.
Another strategy, buy and hold, has been advocated by a great many financial gurus, including legendary investor Warren Buffett.
"Buy-&-forget is the right strategy for most investors," stated Eliosoff.
"Resist the temptation to make short-term bets, to 'sell at the top', to get in at the cheapest price," he said. "Most people who try this stuff underperform simple buy-&-hold." 
Gavin Yeung, founder and CEO of digital asset management firm Cryptomover, offered a similar point of view.
"We at Cryptomover believes that a passive investment style will outperform active strategies in the long term," he stated. "Not only is passive investing inexpensive and simple, it also lowers trading fees leading to much lower operating expenses."
Disclosure: I own some Bitcoin and Ether.

 

-- Publish Relevant Content

Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best applied physics program,” or “Michigan Tech degrees”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.
Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it.
Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

-- Update Your Content Regularly

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

-- Metadata

When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:

• Title MetadataTitle metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
• Description MetadataDescription metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
• Keyword MetadataKeyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be "computer science degree."

-- Have a link-worthy site

Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.

-- Use alt tags

Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.
These are only a few of the many methods for improving your search engine ranking. If you want to learn more, we recommend the following resources:

• blogs.mtu.edu/webmaster—specific post about SEO and Usability
• www.moz.com—professional blog and SEO tools
• www.google.com/webmasters/tools—a great reference for understanding your Google site stats 

Unique SEO optimized content:

First of all, the most important step is to create a good unique content for your site or the blog. Search engines love quality and unique content which is been updated on a regular basis and the search engines will crawl your site very often. The fresh content of your site will attract other webmasters to link to your site that will give you a precious one way inbound links. More over, after Google recent post algo, it’s important to have a blog with a decent updated post every month, as you might see your site ranking dropping in search. Maintain a post frequency and make sure you spread your content via social media channel.

 Use heading tags and Keywords:

As I mentioned above writing high-quality post will help to rank better and it’s true, but at the same time you need to be found on Google. The best way to be found in Google is by putting yourself in page 1. Obviously, this can be done by few things: Keyword research > SEO optimized post > Social media promotion > Backlinks. So that’s the shortcut way, but now the most cruicial in this is optimizing your content for certain Keyword.
Here is a useful post, which teaches how to do onpage SEO optimization. Basically, you need to take care of your heading tags like H1, H2, h3, Keyword placement, Keyword density and so on. You can use plugin like EasyWpSEO, ScribeSEO for better optimization. You can refer to post on Onpage SEO:

• OnPage Optimization factor for Better Keyword ranking

 Backlinks

The most important player in this exercise to improve Page Rank of a website or a blog is the inbound links for a particular site. In fact, the success of the great Google page rank is highly dependent on the number of inbound links to a page. Not all links are equal when it comes to backlinks. Links to high PR sites are more valuable than low PR sites, but these inbound links should come from relevant sites to have a beneficial effect on the PR.
Harsh has already shared a post on how he boost a website PR to 3 with no content by blog commenting, which you can read here. Backlink generation is not a tough task and we have already learned 101 ways to get quality backlinks, but for your convinience I’m sharing some quick and easy way to get backlinks:

• Blog commenting on Dofollow blog
• Guest posting
• Forum posting (With signature)

 Article directory submission:

Write the high quality of articles to the popular and high PR article directories with a link back to your site in the bottom of the article at the resource box. Some times These articles will be taken by the webmasters and they will publish on their website that will give you a precious one way inbound link to your site. Google considers these links as the popular votes for your blog or the site and inturn it will help you in increase Google page rank.
Though, after panda backlinks from Article directory is not considered as high backlink, that’s why I recommend to prefer guest posting. But at times, when you need to get quality links in little time, Just to improve page rank, article directory is a good idea.
But before, we move ahead I would suggest you to look into this post:

• Article Marketing or Guest posting : Which Is better for Backlinks?

 Submit blog to Web directories:

A simple way to improve the PageRank of the site is to submit the site or the blog to an appropriate class of high-ranking web directory. If you submit your site to more directories you will get more backlinks, which will increase your sites chance of ranking high in the Google.

Ask other blogger to link to you:

For many this sounds like what I’m saying, but believe me there is nothing wrong about letting other blogger know about an awesome researched article you have done. For example, if you done a great researched article on Getting page rank with 0 backlink, you can tip for that to other bloggers, who write about SEO or page rank, and you might be lucky to get some high quality backlink.
This is what I did couple of twice, I covered some breaking news like facebook launching new photo viewer, and I tipper that to site like mashable.com, all facebook.com and they covered it with a backlink, which is a high quality backlink. More over, getting a mention on good site, also attracts more links, from the reader’s site.

Organize Blog contest:

Blog contest is like easiest marketing formula a blogger can follow. Being a blogger, you can find many product related to your niche and you can run a contest like write a review and link to your blog, or do social bookmarking voting and get free Google+1 and other votes, which helps in better ranking. I also suggest to look out this guide on getting free Blog sponsors for contests. This way, with a contest you will not only earn backlinks, but also it will add into your branding of blog.

See your site in search:

A proper site structure is very important for a SEO optimized site. You need to make sure, Google indexes your site properly and indexing all your content.
First do a search in Google.com with following term :  Site:domain.com
Replace domain.com with your site name, and go to the last page. If you see omitted search result option, click on it and see what all useless pages now Google are showing. If it’s category and tag pages, you can noindex them using Yoast SEO plugin. If your wp-admin, wp-content are indexed, you can stop crawling using WordPress robots.txt.

Fix broken links:

This is one thing, which I highly suggest you to do to keep your blog more search engine friendly. You can use plugin like Broken link checker for WordPress, or Broken link checker websites to identify all broken links and fix them. You can also use Webmaster tool to find all broken links and pages linking to it, and work on changing the links or setting up 301 redirection.
Strong Internal linking:
If you have been following Wikipidea, I’m sure you must have seen Wikipedia SEo strategies with internal linking. Probably, one of the best example for a proper internal linking. When we talk about Internal linking, in simple word it means you should link to your older post from your new post. Not only that, make sure you add it with proper anchor text. For example, check out this post and number of pages I have linked.  This helps in better indexing of internal pages and as well as increase SEO ranking of the target keywords. There are many useful plugins for the same, which includes:

• Insight WordPress plugin
• SEO smart link Premium Plugin

There are many others way, which you can do but mostly it’s back links which helps. Try to maintain a consistency in back-link building process, which makes it very effective, else too many huge spikes might be a bad idea. You can use backlink checker tools to see how much is your back-link, and you can set a target to get more backlinks and start working from today.

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How to Interpret Your Free Website Report

There are many different elements that must work together to produce a truly effective and authoritative website. The elements covered in this report are critical for effective optimization, so let’s take a look at them in a little more detail.
Site Speed
This is an extremely important (and often underrated) website ranking factor. Google wants to deliver the best results as quickly as possible. Your entire website – not just the homepage – should be optimized to load as fast as possible. It isn’t too hard to improve your page load speed, so stay on top of it.
URL Structure
Your URLs need to be well-structured and uncomplicated or they could confuse the intent of your site for both search engines and users. This section of the report looks at the keywords used in the URL, how close the page is to the top-level domain, and other elements that make it more effective.
On-Page Elements
These are the things you can directly control to give your website a boost. In this part of the analysis you will see details on:

• Title Tags – A title tag will be the clickable link in the search engine results so it needs to be optimized for the keyword while giving a user a reason to click it.
• Meta Descriptions – While these are not a ranking factor, they are a conversion factor. The search engines will grab some text on their own if you don’t provide more effective options.
• Image Optimizations – An image is worth a thousand words, especially if you do everything you can to optimize it.

Top 5 Words Used
Keywords aren’t what they used to be. Now, Google takes a more semantic approach to answering questions, and that means it considers “proof terms” or semantically relevant terms as well as the actual keywords. This part of the analysis looks at the words that get used the most on the page. Are they proof of your relevance? If not, it may be time for some more keyword research.
Heading Tags
You can use headers throughout your content to help users see what the page is about and, sometimes, use keywords to help search engines understand the page. You can use H1, H2, or H3 tags to properly format your page.
Copy Analysis
Readability is just as important as keyword usage in your website copy. The copy you create impacts your rankings as well as the number of people who convert from casual visitor to paying customer. This will help you earn links, social shares, and search engine attention. Content marketing is key to your success.
Code Analysis
The code that powers your website may also be a serious speed bump for search engines and users if it’s not fully optimized. This part of the analysis looks at your HTML code, the use of Flash, schema markup, and other important elements.
Social Analysis
This analysis will look at the number of domain and page shares you are currently receiving. Social media is an important factor because it shows how your visitors are interacting and sharing your content. There are several good social strategies that can help encourage your users to do more.
Mobile Friendliness
Recently, the number of Google searches on mobile devices officially surpassed searches on computers in the U.S. It’s important to make sure your website is mobile friendly to appeal to these users. Google also puts some extra value on websites that are mobile friendly.
Page Link and Root Domain Link Analysis
Links to your website and within your website can help Google understand the importance of various pages and help you build your rankings. This analysis looks at the number of links to and from your website (because linking to authoritative sites is also important). These links contribute to the authority and perceived trust of your website, which is expressed in various scores included in the analysis.
Domain Analysis
There are a lot of factors tied to your domain name that could impact your rankings. The age of the domain, the length, and other elements are all examined in this part of the analysis. A good domain name it a foundational element on which you can build your online presence.