The Hidden Benefits of Facebook
The number of worldwide users on social media will exceed 2.5 billion by the end of 2018. Almost 1/3 of the population is online.
90% of young adults ages 18-29 use social media as well as 35% of those over the age of 65.
This means that you are at a HUGE disadvantage if you are not using Facebook correctly for your business.
Targeted Traffic
Almost everyone is on Facebook, this means that your target audience is probably there as well. By spending on ads, you can laser target the exact people who are interested in your products/services.
Imagine owning a local barbershop and you run ads to target people who live near your shop. Or targeting moms when you are selling baby products. The possibilities are limitless.
Ads are Inexpensive
I highly encourage businesses to spend at least $10 to $15 per day when starting out to test out Facebook ads. Focus on the goals in mind and reverse engineer how Facebook can help you.
When done right, the ROI on social media ads is unbeatable for now because there are no other places you can get such low-cost traffic/conversions. If you tell me you don't wanna spend $300 to $450 on marketing each month, you shouldn't be running a business...
Make Facebook Your Sales Funnel
Research shows that it takes an average of 7 interactions before someone makes a purchase from you. In this case, Facebook is often the 'first point of contact' with your potential customers.
Give your fans great contents, free offers, interesting interactions and you will turn them into raving fans. And we all know that loyal fans = more sales.
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