How to Use Facebook for Business: Some Facebook Marketing Tips and Tricks


1. Create a business Page, not a personal profile.

First thing's first: You need to create a business Page -- not a personal profile -- to represent your brand. Pages look similar to personal profiles, but they include unique tools for businesses, brands, and organizations. Your fans can Like your Page to see updates from you in their News Feeds, which is something they can't do for personal profiles.
Not only will this maximize Facebook's business potential for you, but it's actually against Facebook's Terms of Service to use a personal account to represent something other than that person, like a business. If you've already created a profile for your business, you'll want to convert it into a business Page, which you can learn how to do easily here.
Setting up a page is simple. Just visit this page and follow the step-by-step setup instructions.

2 Add a great cover photo.

Facebook's page design lets you feature a 851 x 315 pixel cover photo at the top of your business Page. You'll want to optimize that cover photo to capture the attention of new visitors, encourage them to explore and learn more, and provide an effective mobile experience -- all the while ensuring you're following Facebook's Page Guidelines.

3. Add a recognizable profile picture.

Pick a profile picture that will be easy for visitors to recognize -- like your company logo, or a headshot of yourself if you're a solopreneur or consultant. Being recognizable is important for getting found and Liked, especially in Facebook Search. Your profile image is pictured at the top of your Facebook Page and is also the thumbnail image that gets displayed next to all your Facebook Page updates, so choose wisely.

4. Add milestones.

The "Milestones" feature lets you highlight some of your business' biggest accomplishments, like award wins, product releases, major events, or other accolades. Recent milestones will be posted to your Timeline, and users will be able to find them later under your "About" tab.
To add milestones, click on the "Timeline" section of your Page, and click the "Offer, Event +" option in the page update composer near the top of your page.

5. Choose a call-to-action button.

The option to place a simple call-to-action button at the top of your Facebook Page. You can learn how to add a CTA button to your business' Facebook Page here.
You can choose from seven pre-made button options ("Sign Up," "Shop Now," "Contact Us," "Book Now," "Use App," Watch Video," and "Play Game") and link it to any website that aligns with your business' goals. It could link to your homepage, a landing page, a contact sheet, a video, or somewhere else.

6.Create custom page tabs.

By default, your page tabs are set as Timeline, About, Photos, Likes and More. But Facebook lets you create and leverage custom tabs -- which are basically like landing pages within your Facebook Page, or calls-to-action where you can feature anything from case studies to marketing offers to other promotions you're running.

7.Post at the best times for your audience.

Another common question: When’s the best time to post to Facebook? Unfortunately, there's no perfect answer -- different businesses may find different days and times work best for them. Timing often depends on what your target audience uses Facebook for, the region(s) you're targeting, the content of your post (e.g. funny or serious), and your goals (e.g. clicks versus shares), and so on.
That being said, there is data out there on optimal times to post on Facebook:
  • The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays.
  • Engagement rates are 18% higher on Thursdays and Fridays, and weekdays from 1:00–4:00 p.m. tend to see the highest clickthrough rates. On Fridays, Facebook use spikes by 10%. Since people tend to be happier on Fridays, Neil Patel suggests posting funny or upbeat content to match your audience's mood.
  • The worst times to post on Facebook are weekends before 8:00 a.m. and after 8:00 p.m., according to SurePayroll's research.
Think of this data as a general guideline, and use it to help you find the optimal posting times for your business.

8.Make sure your blog posts' meta descriptions are complete.

Have you noticed that when you post a link to Facebook, it pulls in a brief description as well as an image?
The description gets pulled from the page's meta description, which refers to the HTML attribute that explains the contents of a given web page. It's the short description you see on a search engine results page to "preview" what the page is about, and it's also the copy Facebook will automatically pull in the populate the description of a post.

Use Facebook Insights.

Facebook Insights is Facebook's internal analytics tool right that helps you measure and analyze your Facebook presence. The tool provides Facebook page administrators with analytics data about Page visits and engagement, which can help you understand which content is and isn't engaging to your fans.
Access your page's Insights here, or by clicking into the 'Admin Panel' on your Page. We've also published an informative blog post and video that walk you through how to analyze Facebook Insights to improve your content strategy.

9. Schedule posts in advance.

Scrambling for Facebook content is not a new phenomenon. We have meetings. We run late. Things come up. That's why you'll want to use a third-party Facebook application like HubSpot's social media publishing tool to schedule your Facebook posts (and other social media posts) in advance.
First, download our free social media content calendar template to help plan your posts in advance. You can fill it in at the same day and time every single week to prep for the following week's social media content. Then, use that third-party Facebook application to actually schedule out your posts.
However, just as we advised against too much Facebook automation with blog auto-posting, the same holds true for scheduling. Don't get caught in the trap of turning your page into a robot, and make sure you're actively engaging with your fans, too.

10. Add Facebook social media buttons to your blog and website.

Adding Facebook social media buttons will help encourage visitors who are on your website to also connect and interact with you on Facebook, as well as spread your content and expand its reach.
The Facebook Follow Button lets you expand your Facebook reach by making it easy for your site visitors to Like your business' Facebook Page with just one click. It displays your page's number of Likes, as well as faces of people who already like your page, using social proof to amplify its effectiveness.
To customize your button, visit this page and follow the instructions.
The Facebook Like Box lets you promote your business' Facebook Page on your website and blog, highlight other users who have already Liked your page, display your follower count, and feature recent posts on your page. With just one click, people can Like your business Page -- without leaving your site.
To generate a Facebook Like Box for your website, visit this page and follow the instructions.
The Facebook Like Button lets people easily Like your content. When a user Likes a piece of content, it may show up in your friends' News Feeds because the algorithm takes it as a signal your friends will find it relevant.
(Note: This button doesn't allow them to add personalized messages to links before sharing them. To allow users to add a personalized message, use the Facebook Share Button, explained below.)
To customize your Facebook Like Button, visit this page and follow the instructions.
Facebook Share Buttons act similarly to the Like Button by sharing your content on their Timeline and in friends' News Feeds, except they also let people add a comment or message to the link when sharing it.
To generate a Facebook Share Button, visit this page and follow the instructions.

11. Subscribe to Facebook's Official Blog for future announcements from Facebook.

Give yourself a competitive edge by staying on top of the latest announcements from Facebook such as new features and tools by subscribing to the official Facebook Blog.

Tips For Advertising on Facebook

23. Choose the right advertising tool. (Probably the Ads Manager.)

Facebook offers users two different tools for creating a paid ad: the Ads Manager and the Power Editor. The Power Editor is usually best for larger advertisers looking for more precise control over many campaigns. If that doesn't sound like you, the Ads Manager works great for most companies. Figure out which is best for your business based on your company size and the number of ads you plan to run at once.

12. Use Audience Insights to learn about your audience.

The best Facebook ads are high-quality, relevant ads that fit seamlessly into the user's environment on Facebook. Learn more about your customers and prospects using Audience Insights, which you can find inside the Facebook Ad Manager in the left-hand navigation.
The tool will help you target your ads more effectively and learn about your audience -- even if you are not advertising to them. How? The data can help you build stronger buyer personas, create more compelling content, and uncover some gems for your competitive research. (Read this step-by-step guide to Audience Insights for more detailed instructions and tips.)

13. Test multiple versions of a single ad.

Running a single campaign won't give you much to work with in terms of finding your audience, optimizing your ads, and determining if Facebook advertising works for your business. You need to be able and willing to run multiple campaigns to test and experiment with different parts of a single campaign.
Test your targeting first, using a simple advertisement and basic image, suggest the Brian Carter for Convince & Convert. "There are usually at least five to ten ways you could target your prospects," he says. "Find the one or two audiences that convert best at the lowest cost per lead."
In order to reach and test on a wider audience, you're going to have to invest a reasonable amount of money on your campaign. The folks at BuzzSumo suggest that number be in the thousands. The reason for this? Facebook ads reward you for testing more ads and targets. Whereas cost-per-click doesn't change much when you're advertising on Google or LinkedIn, Facebook ads cost a lot less if you're diligently testing them.


  1. We need more high-quality texts. If you not sure where to find them, write it. If you can’t write it, order it. For example,here essay service is an excellent resource that is the best for any writing deals. Just think about your task and ask those guys for help. We are going to work out.

  2. Excellent information Providing by your Article, thank you for taking the time to share with us such a nice article. Amazing insight you have on this, it's nice to find a website that details so much information about different artists. Kindly visit LiveWebTutors website we providing the best assignment help services in Australia.
    Read more now :- Essay Writing Help

  3. Meraih kemenangan hingga puluhan dan ratusan juta rupiah??
    Tentu bisa, Berikut Bandar Judi terpercaya dan aman untuk di mainkan...
    Banyak agen judi online disana yang terpercaya, bettors hanya perlu memilih salah satunya yang dirasa merupakan cocok untuk bettors jadikan tempat bermain...

  4. I suggest all members choose programming Assignment Help Australia for the best guideline in your academia. The perfect and expert assistant your requirement and learning assignment project by the university.

  5. Tidak salah masih untuk mendudukkan Janji99 sekiranya Website Judi Online Resmi 2019 Indonesia Paling Paling baik.

    judi online terpercaya
    agen sbobet
    situs judi online
    agen bola

  6. On the day I read it. Thank you so much! gpa calculator

  7. Top 10 best beard trimmer in india. Most men would concur with me that facial hair trimmers are similarly as essential for their endurance as nourishment. Similarly as cosmetics is for a lady, these trimmers are for men. Whiskers trimmers assume a significant job in characterizing the presence of a man.

  8. Possible Google Search Ranking Algorithm Update On October 3rd | October 3, 2019. Google September 2019 Core Update Impact Now Being Noticed | September 26, 2019. Google September 2019 Core Update Is Live But Seems Slow To Roll Out.45/81 simplified

  9. At personal injury solicitors dublin, We can insure you that, you will get the best service within very short time. You may search for lawyer for your need and we make sure that, our expert lawyers are always ready to serve you. Personal Injury lawyers Dublin, is always there to help you whether it is easy or difficult situation. We never delay the process and we try to brief you as much as possible. That’s why we are the best Personal Injury solicitors agency in Dublin.

  10. DewiQQ adalah Agen permainan BandarQ Online, Domino Qiu qiu, Domino99, Capsa susun online dan merupakan Agen Poker Online terlengkap dan terpercaya paling aman di Indonesia.

  11. ติดต่อ W88 เว็บที่ใช้งานได้ง่ายดาย ไม่ว่าอยู่ที่ไหน คุณก็เล่น บาคาร่า หรือ แทงบอล จะเป็น บอลเดี่ยว บอลเสต็ป ก็ได้ตลอดเวลา ตามที่คุณนั้นต้องการ.

  12. Our white label social media marketing services basically utilise various social media networks to market your clients' businesses. You can easily resell our services at a 100% profit.We have a separate pricing for resellers which makes it even easier for you to start reselling. Just sit back and let us handle your clients for you!

  13. Rata rata diversifikasi permainan situs poker online yang cutel di menyediakan pada taruhan yang rampung di percaya yang bakal bisa anda nikmati dengan mudah

  14. Get discounts on Souq Shopping! Use the available coupon codes and sale. Super Saving at Souq on Mobiles, Electronics, Perfumes, Watches & More! Free Shipping. Verified Offer. كوبون خصم


  15. Some patients with coronary virus were healed. But over ข่าวฟุตบอลต่างประเทศ timeFound to be infected again For illnesses from other strains of the
    corona virus, such as normal colds, the body can build immunity by itself. How is this new virus species different from others?
    One 70-year-old man was hospitalized in Tokyo until healed from a coronary virus infection. However, NHK stated that ข่าวฟุตบอลวันนี้ after returning to
    normal life Use of public transport A few days later he returned to a feverish illness. And later found that he was infected with the corona virus again
    This is not the only case that occurs in Japan. How did it happen What lessons did China get from the SARS epidemic 17 years ago?
    Cure or let die The big thing that Italian doctors have to choose patients in the crisis, Covid-19

  16. hobbled as others around the world.แทงบอลฟรีz have been, with doctors forced to choose who they try to save At least two Indian companies make
    ventilators at present, mostly from imported components. They cost around 150,000 ($1,987; £1,612) rupees each. One of them, AgVa Healthcare
    plans to make 20,000 in a month's time. India has also ordered 10,000 from China, but that will meet just a fraction of the potential demand
    The invasive ventilator being developed by the engineers at Nocca Robotics will cost 50,000 rupees ($662). Within five days of beginning work.บาคาร่าขั้นต่ำ10บาทz
    a group of seven engineers at the start-up have three prototypes of a portable machine ready

  17. Esben Poulsson is the chairman of the Chamber. .เว็บแทงบอลUFA1688zThe usually affable Dane, who’s been in the maritime
    industry for nearly half a century, is now sounding the alarm on behalf of these seafarers
    He told me that there are about 30,000 seafarers stuck at sea unable to get home. It’s "like a
    ticking time bomb" he warned..ผลบอลล่าสุดวันนี้z Supply chains are also in grave danger of being interrupted-preventing
    vital necessities like food and other resources from reaching their destination

  18. already spread throughout the country and "we still do not have a true picture of the size of the problem.In other words, for S.เว็บแทงบอลUFA1688zouth Africa's impressive starting phase, the real
    fight is ahead and the country's health system testing has not yet begun.Given that this is one of the most unequal societies in the world, it's clear that fighting will fight
    lose or win in the poorest communities of the country.Chaos and incompetence' is clear - for the most skilled and impressive leaders of the South African state and the private sector
    for many years in the criticism of corruption and economic stagnation, making important institutions Damaged We are not ready and being in a country ... After decades of the
    collapse of public institutions" Adrian Enthoven, a prominent businessman, has now helped the Solidarity Fund established to gather And managing coronavirus pri.ผลบอลล่าสุดวันนี้zvate funds We are in
    a much stronger position to enter the global financial crisis [of 2008] than we are today.

  19. On March 23, a 56-year-old man lived in a vast slum maze in Mumbai, west of India, to see a doctor. He felt fever and had a bad.เว็บแทงบอลUFA1688z cough.Garment merchants live in Dharavi
    where more than half a million people spread over 2.5 square meters of dirty, less than one square mile. (Imagine a population that is bigger than Manchester, living in
    a smaller area than Hyde Park and Kensington Gardens.) The ghettos are the inspiration for movies and city planners from around the world to study the economy. And a shaky society
    The local doctor examined the man and he issued a prescription for cough and paracetamol. Three days later, the man turned to a private Sion hospital near his home. His fever
    increased and his cough began to deteriorate. He said he doesn't have travel history, so the doctor gave cough syrup and sent him home again.On March 29, the man returned to the
    hospital with signs of suffering. .ผลบอลล่าสุดวันนี้zThe doctor admitted him and immediately sent swabs for the Covid-19 test.Three days later, the results arrived - he tested positive. His condition

  20. Mr Raab - who will chair the government daily Covid-19 meeting, said there are "The team spirit is incredibly strong" after the prime ministerHe added that he and .เว็บแทงบอลUFA1688z
    his colleagues are making sure that they have implemented the plan. Mr. Johnson ordered them to deliver. "As soon as possible"That's how we will lead the entire nation
    through the coronal virus challenges," he said. Initially, Johnson was taken to the hospital for normal testing after a positive test for coronavirus for 10 days. His
    symptoms include high temperatures and coughing.Earlier on Monday, he tweeted that he was in "Good spirits," said Labor Leader Sir Keir Starmer. "Very sad newsThe idea
    of ​​the whole country is with the.ผลบอลล่าสุดวันนี้z prime minister and his family in an incredibly difficult time," he added.At the same time, Mr Trump said Americans "Praying for revival"

  21. YC is the #1 Startup Accelerator. YCombinator created a new model for funding early stage startups. Twice a year we invest in a large number of startups.

  22. Thanks for sharing this valuable information. I have also a reference for aws development which provides services like for various categories such as Live Classes Software, Live Classes Solution, Virtual Classes, Live Online Classes etc.

  23. White House medical advisors said Tuesday night (March 31). Without such measures, up to 2.2 million Americans could die from .ทางเข้าUFA1688z the virus.Two memorandums sent to President
    Donald Trump and the National Security Council by trade advisor Peter Navarro lay out alarming forecasts for how hard the spreading coronavirus could hit Americans, according
    to news sites that obtained the memos. In a memo dated Jan. 29 that was sent to the National Security Council, Navarro writes: "The lack of immune protection or an existing cure
    or vaccine would leave Americans defenseless in the case of a full-blown coronavirus outbreak on U.S. soil. ... This lack of protection elevates the risk of the coronavirus evolving
    into a full-blown pandemic, imperiling the lives of millions of Americans," The New York Times reported. In one of the worst-case scenarios that Navarro described, more than half a
    million Americans could .ผลบอลสด7mz die from the disease, the Times reported.The other memo, dated Feb. 23 and addressed to President Trump, is also attributed to Navarro. In the memo, according

  24. It's like a common pattern of hormonal complexes: I blush in the presence of the oppo site sex and nothing to do. On the one hand prevents the natural component, on the other – ignorance of his strengths. This situation applies to many online research paper writing company othersand she has access. site

  25. and can เว็บพนันที่ดีที่สุด spread the virus to each other Previously, there
    was a news บาคาร่าขั้นต่ำ20บาท report that A cat in แทงบอลไทยลีกออนไลน์ Belgium is infected with
    a new strain of the corona virus from the owner. With a
    positive infection test sagame66 one week after the owner became
    ill As for this week, it was reported that One of the

  26. Zena Pharmacy is an International Pharmacy Association approved website. Each partner pharmacy and/or government approved dispensary is committed to provide the best experience possible of any online pharmacies on the internet. Zena Pharmacy realizes that optimum health plays a very crucial part in life. Our entire staff is dedicated to providing our customers with the pharmaceuticals they need. We offer a quick turn-around time, low prices, genuine medications, and the necessary physician’s instructions for each prescription. levitra doses

  27. After two tortuous weeks of wrangling, EU finance ministers have agreed a number of common financial measures to protect .ทางเข้าUFA1688z
    the workers, businesses and EU countries most in
    need during the coronavirus pandemic. These safety nets, as the EU is calling them, amount to €500 billion. That's separate from the €750 billion rescue package already
    announced by the European Central Bank.There's talk too amongst EU leaders of an additional Recovery Fund (of up to another €500bn, if the French get their way) which
    countries could then access once the health crisis is over and attention turns to Europe's Covid-19-battered economies."Our faith in Europe has proven correct!" tweeted
    the Italian president of the European Parliament, David Sassoli triumphantly, as soon as EU finance ministers announced the deal.So is he right: Is everything hunky dory
    now in the EU? The dark mutterings .ผลบอลสด7mz of deep divisions banished? Not really.The EU is stumbling through this crisis as it has done through previous ones like the migration