10 Trends That Will Reshape Digital Marketing in 2018 and Beyond

, , 6 comments
10 Trends That Will Reshape Digital Marketing in 2018 and Beyond
Today, digital trends seem to be fashionably altering too rapidly to keep pace with. What's not keeping up is an organization's agility to adapt. Social platforms have made it imperative for marketers to be the first or be scrolled out and in the fusillade of messaging, a consumer trolls down any that is not unique or irrelevant.
10 important trends will define the marketing framework of organizations. Five of which are in the organization process framework and five are emerging trends driven by consumer preferences. To be able to ride this hyper-wave, we need to ask ourselves a few questions... everyday!
Transforming a legacy organization to a dynamic one requires a fundamental change in thinking, structure and process evolutions. The more visionary ones that lead the way will be the change makers, large or small in size irrespective.

Five Organizational Trends That Will Impact Digital Marketing Frameworks

Structure on Demand - Legacy organization structures are a bane to its agility. Unless the entire internal eco-system is networked to remove all hurdles and expedite the process from idea to end delivery and service management, the threat of getting disrupted hangs sword on its head. Organizations will be forced to create "structure on demand" teams that emerge and dissolve to needs without the baggage of the old-fashioned matrix reporting hierarchies. Marketing will no longer be the sole ownership of the marketers but will be split into specialized parts being led by experts.
Leader on Demand - A 'Structure on Demand' will also require 'Leaders on Demand'. Leadership too will become more project based than a fixed organization structure based since solutions at any point in time will require a very different set of leadership skills suited to a particular project. The concept of a universal leadership will loose its appeal in the coming years and we are beginning to see this trend in the more progressive marketing organizations.
New Marketing Roles - With the core of marketing shifting from brand-centricity to unique Customer Experience (CX) creation, traditional designations of digital marketing and channel marketing etc will start to disappear. Marketing teams will be led by CX Managers, Omnichannel Managers, Content Marketers & Design Managers. Digital by itself will no longer be a role as it become ubiquitous in the organisation.
The Marketing FlexiForce: The future will be run by young professionals, especially in fast changing markets like India. And these young bees choose flexibility and freedom over fixed pay and formula. Ubiquitous digital makes remote talent leverage possible and allows for speed of innovation and delivery making marketing super agile. Transcending time zones keeps the engine running 24x7, a new expectation that customers are demanding.
Automated Marketing - Automation in marketing platforms and programmatic deliveries will also be complemented with automated CRM processes relieving organizations of its dependence on human timelines and errors. Visionary organizations are building strong capabilities in automating the infrastructure for production and logistics to support this speed-need of marketing teams. Stronger inter-dependencies will be established between departments forcing co-marketing KPIs across functions.
Five Trends That Will Reshape Digital Marketing and the Brand-Customer Equation
No two global markets are in the same level of digital maturity and so reflect trends unique to each. However, they do converge at some level on customer choices of the 3 Vs - video, voice and visual. This is of particular significance in lower literacy geographies and multi-lingual needs that drive new trends in search and social platforms.
Mobile Video on Demand (VoD)
VoD is now a no-brainer. Over a billion hours of video consumption daily by Youtube viewers, over 8 billion videos by Facebookers and with equally staggering numbers on Twitter and Snapchat, it is no surprise that over 87% of online marketers use video content. But the next wave of VoD will be the increase of what I call "RFC Content" I.e. Relevant, Forwardable & Commercializable Content. Much of what we see is a churn out of the old advertising style with tear-shedding emotional messages. The rise of this medium will be in geometric proportions. Especially in the inner markets, over-riding language and literacy barriers propelled by increase in mobile connections will see a rise in Product and Conversational Content; and Commerce embedded social content taking over.
Voice as the Primary Tool for Search and Social Media
Perhaps not fully leveraged all through 2018, but this will clearly become a growing trend in the near future. Human lethargy to type as well as lower literacy levels in inner markets will catalyze this shift. Marketers will be wiser to create voice based interactive modules that can engage users better than verbose text to provide information. So better fine tune that voice of yours as you begin to leave voice-prints all over the net!
Visual Search Over Text
Image search, together with voice search, will ease the tedious task and errors of type search. The Power of Google Lens and its immense application potential will open up great possibilities in sectors such as Travel, Healthcare, Education, Fashion to name a few. Marketers must collaborate with leaders in visual search tools to leverage this for their brands early and even participate in its Beta stage.
Augmented and Interactive Video Group Chats
Still in its nascent stage, this trend will be a definite enhancement of chat platforms that are currently very text restrictive. And as voice and video grow in search and social use, this natural extension will bring like-minded social groups closer together and creating stronger but closed peer to peer influence groups. Marketers will need to create data access points to weave into these micro group chats and use extensive AI to leverage conversations to their advantage.
Customer Becomes the New Big Influencer
Already a trend in the West, the trend of customer-certified products will rise and brand claims will lose relevance on hard sell promotions. Social influencers are already impacting purchase decision amongst the netizens and the credibility they bring steadily peels off the delusive claims of celebrity endorsers. And now, customer influencers are beginning to add a whole new dimension of post purchase review authenticity. Organizations must work on managing long term customer relations to ensure these brand ambassadors are active throughout their product use journey.
AI will play a critical and ever increasing role in 2018 and beyond and marketers must invest and ride these trends effectively. Simply embedding the features to their digital assets will yield little result and ROIs will be under the scanner. Marketers are getting overly swayed by content storytelling. That's great for a few awards if it tugs at the heart but smart digital presence has to bear concrete business results and marketers who seamlessly integrate the organizational fluidity with agile innovative customer solutions will wear the crown and hold the shield with pride.

6 comments:

  1. What can you find in the kubet,the kubet has many fun poker games,slot games and soccer channels. kubet

    ReplyDelete
  2. Handmade jewellery are such stunning pieces of jewellery to have in your jewellery box. Handmade jewellery in UK that is made from sterling silver is so versatile and durable and these pieces can be worn with a range of outfits. These intricate pieces of handmade jewellery can be found in a range of different designs and styles. This means you will be able to find handmade jewellery that suits your personality and outfit.

    When you walk into the London Shop, you will know that you are receiving the most diverse range of handmade jewellery, not to mention other types such as evil eye jewellery, ear cuff collection and other silver jewellery. These collections are continuously renewed to ensure that customers can have a unique experience each time they set foot into our London shop.

    The jewellery with which we supply our stores is individually selected and designed using the most precious diamonds, pearls, gems and stones. Each of our handmade jewellery pieces come from fair trade sources.

    When people usually come across us, they think we just sell jewellery. Nothing could further from the truth. We don’t just sell jewellery, but we fill gaps. We supply the difference that you have for more diversity in your jewellery collection, and we fill the gap you have to show off your new evil eye jewellery or your silver jewellery. Still, also, we fill a huge gap in the UK market. One for intricate jewellery designs to make for thoughtful gifts or beautiful accessories, all at an affordable price.

    We are driven forward by our desire if making your special days even more special. We do this by providing our dazzling handmade jewellery and silver jewellery to customers just like you. Our extensive product range includes unique pieces such as rings, bracelet for women , earrings and ear cuffs in a range of colours. It is this kind of variety in shapes and colours which has made our jewellery collections some of the most widely appreciated in the UK and beyond.

    ReplyDelete
  3. Bigg Boss Tamil is an Indian Tamil-language model of the fact TV software Bigg Boss. Winners And Losers Of This Show Are Decided By Bigg Boss Tamil Vote 4. The software follows the Big Brother layout evolved with the aid of using Endemol withinside the Netherlands. Over 3 years, Bigg Boss Tamil has rolled out 3 seasons. Three Seasons turned into hosted with the aid of using Kamal Haasan and broadcast with the aid of using Star Vijay Channel. The fourth season is deliberate to release on June 2020 however behind schedule because of COVID-19 pandemic and it's miles postponed to September 2020.
    Bigg Boss Tamil is a famous fact display primarily based totally at the original Dutch Big Brother layout evolved with the aid of using John de Mol. A wide variety of contestants acknowledged as “housemates”, stay in a purpose-built residence and are remoted from the relaxation of the world. Each week, housemates nominate in their friends for eviction, and the housemates who gets the maximum nominations could face a public vote. Of these, one could subsequently leave, having been “evicted” from the House. However, there had been exceptions to this manner as dictated with the aid of using Bigg Boss Tamil. In the very last week, there had been 3 housemates remaining, and the general public voted for who they desired to win. The housemates withinside the Indian model are typically celebrities except for one who's a non-movie star decided on thru auditions. Housemates are overseen with the aid of using a mysterious man or woman acknowledged as ‘Bigg Boss’, whose best presence withinside the residence is thru his voice.

    ReplyDelete
  4. Bigg Boss Tamil Voting has started as it got televised. Complete details of Bigg Boss Tamil Vote 4 will be revealed here. Has been absolutely mega hit on the silver screen. Superstar Kamal Haasan has hosted earlier seasons. Bigg Boss Tamil started two years back, and at that time it has reached humongous popularity in the television entertainment industry.
    ALSO CHECK OUT: Bigg Boss Voting Hindi , Bigg Boss Telugu Vote , Bigg Boss Marathi Vote , Bigg Boss Malayalam Vote , Bigg Boss Kannada Vote
    There were 16 Bigg Boss Tamil Contestants in the house and has aired for 100 days. During this period, housemates have given tasks to do, and the person who has done work with more proficiency declared as a captain of the house.

    ReplyDelete
  5. Magic Mushroom and Meditation: A Perfect Combination

    Magic mushrooms are also known as psilocybin mushrooms is a name given to these fungi that contain psilocybin. Psilocybin is a naturally occurring psychedelic compound. Psilocybin is a hallucinogen that works in the brain by activating serotonin receptors that affect the prefrontal context. It further affects mood, mental cognition, and perception.

    Recent studies showed that psilocybin mushrooms have been used for therapeutic settings. It has treated a wide variety of illness including obsessive-compulsive disorders, depression, and addiction. According to researchers, Psilocin Pills the benefits of the controlled usage of psilocybin and spiritual practice on a person’s well being, last long. Thus, it’s making Magic Mushroom and Meditation a perfect combination.

    How does Magic mushroom works?
    This fungus that can be found in the wild or cultivated has the ability to open you up both physically and emotionally. According to researchers, psilocybin mushrooms work by decreasing the activity in the key areas of the brain instead of increasing it. The blood flow decreases as it flows to the medial prefrontal cortex (mPFC)and the posterior cingulate cortex or PCC. The overactivity in this area of the brain can lead to depression. That is why Buy Magic Mushrooms Capsules or psilocybin is also associated with antidepressant effects.

    Magic mushrooms are one of the most popular and most widely used substances in the psychedelic pantheons. According to researchers, psychedelics are decreasing the blood flow to the area of the brain that controls our sensory experiences of our environment and our self-identity.

    What exactly is meditation?
    Meditation can be defined as a series of techniques that is intended to heighten or enrich a state of awareness. It involves focus, relaxation, and awareness. Meditation is like exercise to the mind.

    ReplyDelete
  6. Everything You Need to Know About WordPress
    In case you didn’t already understand, WordPress is a quite massive deal.
    Nearly eighty million web sites and blogs make use of a few shape of wordpress help help. That’s essentially the populace of Germany, only for reference.
    As a CMS (content material control device), wordpress has 59% of the marketplace share. There also are over 44,000 plugins to be had for WordPress which have been downloaded over a thousand million times.
    So if we are saying that WordPress is a massive deal, you'll agree.
    But like something remotely popular, wordpress support help is frequently misunderstood. There are fake myths and dated rumors we see continuously surpassed round. Because of our fierce love for WordPress, we desired to take a second to set the file straight.
    Here is what you want to understand approximately wordpress support . The truths, the lies, and the entirety in among.
    WordPress.com and WordPress.org aren't the identical, however they're similar
    Let’s begin with the maximum confusing. So Wordpress Consultant itself is a loose, open supply content material control device. Essentially, its software program that permits humans to create, organize, and replace web sites while not having to manually code each page.
    Now, WordPress basically is available in forms.
    First, there may be WordPress.com. wordpress website design company is a weblog web website hosting carrier now no longer absolutely unique from Blogger. It permits someone to setup a loose internet site that operates on a custom model of the WordPress software program. This model is constrained in what subject matters and plugins it is able to use.
    A WordPress.com internet site additionally cannot be transferred to every other host. It’s a chunk of an out of the box, package deal deal.
    WordPress.org, on the alternative hand, is the house of the entire, open supply WordPress . If a enterprise is constructing you a woocommerce help website design company website design company internet site, that is what they’re using. This what the web website online you’re on proper now could be using.
    With the WordPress.org software program, you may do pretty much something.
    Confused? Don’t sense horrific. You’re now no longer the most effective one.
    WordPress is for plenty greater than running a blog
    Thankfully this doesn’t show up as a lot because it did some years ago, however for the longest time, whilst we advised a customer we construct wordpress development agency, their reaction could be something like “however I don’t need a weblog. I need a internet site.

    ReplyDelete